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ACCLAIM SHIPS 'JUDGE DREDD' VIDEO GAMES Coincides With June Launch of Sylvester Stallone Blockbuster Movie.


GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(BUSINESS WIRE)--June 15, 1995--Setting an industry precedent, tomorrow Acclaim Entertainment, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ) launches its new Judge Dredd
For the 1995 film, see Judge Dredd (film). For the reggae/ska performer, see Judge Dread.


Judge Joseph Dredd is a comics character whose strip in the British science fiction anthology 2000 AD
 video game worldwide, coinciding with the premiere this month of Hollywood Pictures' eagerly anticipated multi-million dollar film starring Sylvester Stallone Sylvester Stallone (born Sylvester Gardenzio Stallone on July 6, 1946) is a two-time Academy Award-nominated American actor, director, producer and screenwriter. He achieved his greatest successes in a number of action films, notably the Rocky and Rambo . Shipping simultaneously with the launch of the film's major advertising campaign and two weeks prior to the movie release, Acclaim's Judge Dredd is hitting retail worldwide for Nintendo and Sega systems, and will be available later this year for PC CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
.

"Working closely with the film's production crew from the onset enabled us to mirror our product development cycle with that of the movie, allowing us to unveil a video game ahead of its movie counterpart for the first time ever in our industry," says Robert Holmes Robert Holmes may refer to:

Politicians:
  • Robert D. Holmes (1909–1976), governor of Oregon
  • Robert A. "Bob" Holmes, Georgia state legislator
  • Robert E.
 president of Acclaim. "We believe our marketing efforts and exciting game play, combined with the power of Stallone and the film's phenomenal production values, will make Judge Dredd one of the most sought after games this summer."

Backed by a multi-million dollar "Take The Law Into Your Own Hands" marketing campaign, Acclaim's Judge Dredd campaign is highlighted by the Acclaim arcade which appears in the movie, marking the first time the company will lend its name to a feature film. Additional promotional efforts include America On-Line discs packaged on Acclaim's Super NES NES Nintendo Entertainment System
NES Not Elsewhere Specified (shipping)
NES Nuclear Export Signal
NES National Election Studies
NES Nashville Electric Service
NES National Evaluation Systems, Inc.
 and Genesis games; game promotion on Hollywood Pictures' Judge Dredd in-lobby advertising in more than 3,000 theaters nationwide; a consumer sweepstakes; comprehensive print and broadcast advertising, and innovative cross-promotions with DC Comics, Disney, Keebler, Jack-In-The-Box and Collector's Edge. Retailer support in the form of in-store videos, banners, posters and counter cards also support the title.

Acclaim Entertainment, Inc., with offices in Canada, France, Germany, Japan, Spain and the United Kingdom, is a leading worldwide publisher of: software and peripherals for Nintendo, Sega, Sony, personal computer and CD-ROM hardware systems; and comic books under the Valiant, Armada and Windjammer imprints. Acclaim also develops coin-operated arcade games and operates blue screen and motion capture studios, as well as A.D.I., a global sales and distribution company for products from a variety of entertainment software publishers, including Acclaim, Digital Pictures and Marvel. Acclaim recently formed a new company with Tele-Communications, Inc. for electronically distributed interactive entertainment and entered into an agreement to acquire all outstanding shares of coin-op redemption company, Lazer-Tron Corporation. Acclaim is publicly traded on the NASDAQ National Market System under the symbol AKLM.

CONTACT: Allyne Mills

Dan Harnett

516/656-5000
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 15, 1995
Words:414
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