ACCLAIM LAUNCHES 'BATMAN FOREVER' VIDEO GAME BROADCAST ADVERTISING CAMPAIGN; Specially Produced Spot Debuts On More Than 1,000 Movie Screens Nationwide.GLEN COVE Glen Cove, city (1990 pop. 24,149), Nassau co., SE N.Y., on the north shore of Long Island, at the entrance to Hempstead Harbor; settled 1668, inc. as a city 1918. , N.Y.--(BUSINESS WIRE)--Aug. 29, 1995--Leading up to the global launch of its BATMAN(TM) FOREVER video games See video game console. on September 7, based on the Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) .' summer blockbuster film, Acclaim Entertainment, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ) has been running its broadcast campaign with a specially produced BATMAN FOREVER video game commercial, "playing" on more than 1,000 movie screens nationwide. The spot is also airing during prime time network TV, as well as on national, syndicated, cable and in top spot markets through September, and is part of Acclaim's nearly $10 million integrated worldwide marketing program behind the title. A spot radio campaign complements Acclaim's television and in-theater roll out. "Our challenge from the outset was to maintain equity with the fantastic production values of the Warner Bros.' film, but at the same time, create a unique sense of urgency and focus for our outstanding BATMAN FOREVER video game," says Sam Goldberg, vice president of Marketing. Acclaim's specially produced BATMAN FOREVER commercial follows an escaped convict from 'Arkham Asylum' as he is being pursued through the streets of Gotham City by Batman and Robin. Everywhere he turns, symbols of the 'Dark Knight' follow him and foreshadow fore·shad·ow tr.v. fore·shad·owed, fore·shad·ow·ing, fore·shad·ows To present an indication or a suggestion of beforehand; presage. fore·shad his inevitable capture. For the spot, Batman and Robin performed a dramatic 30-foot leap from the pillars of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City's Criminal Court Building. In addition, BATMAN FOREVER computer-rendered and digitized video game footage and a driving soundtrack by Raw Sugar add to the heightened drama throughout the commercial. Acclaim's BATMAN FOREVER video game TV spot, which started airing yesterday and will run through September 18, was created by the company's advertising agency, RDA RDA abbr. recommended daily allowance Recommended Dietary Allowance (RDA) The Recommended Dietary Allowances (RDAs) are quantities of nutrients in the diet that are required to maintain good health in people. International, with Jack Anesh as creative director and Adrian Lichter as producer. It was produced by Chelsea Pictures and directed by David Anderson, director of Acclaim's Mortal Kombat II , Maximum Carnage and Judge Dredd commercials. Anderson is a leading, award-winning director specializing in animation, computer graphics, special effects and live action photography. His films have been shown in over 60 film festivals, and he is currently a Visiting Professor at the Harvard University Film Department. In addition, Dariusz Wolski, whose credits include "The Crow," "Romeo is Bleeding Romeo Is Bleeding is a 1993 darkly comic police story starring Lena Olin and Gary Oldman. The film's title was taken from a Tom Waits song. Oldman plays a bad cop on the take whose actions finally catch up with him. Olin is Mona, a murderous Russian hit woman. " and "Crimson Tide" was director of Photography for the spot. Acclaim's new BATMAN FOREVER video games for the Super NES NES Nintendo Entertainment System NES Not Elsewhere Specified (shipping) NES Nuclear Export Signal NES National Election Studies NES Nashville Electric Service NES National Evaluation Systems, Inc. (R), Genesis(TM), Game Boy(R), Game Gear(TM), Saturn(TM), Sony PlayStation(TM) and PC CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). are backed by a multimillion dollar marketing program, which also includes extensive radio promotions; broad-based print advertising; cross-promotions with other BATMAN FOREVER licensees; on-line promotions; consumer sweepstakes; and retailer support in the form of standees, banners, posters and in-store videos. Acclaim's BATMAN FOREVER video games feature computer-rendered digitized characters, interactive backgrounds derived from scenes in the film and a two-player cooperative mode which enables gamers to play as both Batman and Robin. Acclaim Entertainment, Inc., with offices in Canada, France, Germany, Japan, Spain and the United Kingdom, is a leading worldwide publisher of: software and peripherals for Nintendo, Sega, Sony, personal computer and CD-ROM hardware systems; and comic books under the Valiant, Armada and Windjammer imprints. Acclaim also develops coin-operated arcade games and operates blue screen and motion capture studios, as well as A.D.I., a global sales and distribution company for products from a variety of entertainment software publishers, including Digital Pictures, Domark, Interplay, Marvel and Sunsoft. Acclaim, which recently formed a new company with Tele-Communications, Inc. for electronically distributed interactive entertainment, is publicly traded on the NASDAQ National Market System under the symbol AKLM. Batman and all related elements are the property of DC Comics TM & (C) 1995. All Rights Reserved. CONTACT: Acclaim Entertainment Inc. Dan Harnett or Alan B. Lewis, 516/656-5000 |
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