ACCLAIM'S 'NFL QUARTERBACK CLUB' TO UTILIZE COMPANY'S NEW MEMORY CHIP INNOVATION Acclaim Chip Replaces Battery Back-Up.OYSTER BAY, N.Y.--(BUSINESS WIRE)--November 17, 1994--An innovative, revolutionary new memory chip that replaces higher-priced, conventional ROM cartridge battery back-up systems has been developed by Acclaim Entertainment, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AKLM AKLM Acclaim Entertainment, Inc. (stock symbol) ) and will be incorporated in its forthcoming NFL Quarterback Club NFL Quarterback Club is a Super Nintendo Entertainment System game to feature quarterbacks from the NFL. Troy Aikman and Warren Moon are two examples of what players can use during the game. Genesis video game, available at retail prior to the holiday season. "Our new custom-designed memory chip reduces the overall number of components required for current battery back-up systems, thus reducing production cost," says Robert Holmes, president of Acclaim. "Incorporating this proprietary technology into NFL Quarterback Club only offers consumers the greatest play value per dollar on the market today." Developed by Acclaim's Manufacturing and Engineering departments, Acclaim's revolutionary new ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. design (Application Specific Integrated Circuit) incorporates Electrical Erasable e·ras·a·ble adj. 1. Capable of being erased: erasable ink. 2. Capable of producing something that can be erased: an erasable pen. Programmable ROM technology or E2, offering a long-term, cost-efficient design solution to conventional battery and SRAM See static RAM. SRAM - static random-access memory back-ups. Requiring fewer parts for the manufacturing process, the ASIC chip's longevity is far greater than conventional battery back-ups, as it is not limited to the life of the battery. The chip is able to support all current configurations for 16-bit cartridge hardware systems, including 16-, 24- and 32-megabit ROM cartridges. Featuring 19 of the NFL's top quarterbacks, Acclaim's NFL Quarterback Club offers three different play modes, including the "Quarterback Challenge," "Crunch Time Simulation" as well as multiple season play. In addition, players can also create their own quarterback which can be incorporated into seasonal play. A national marketing program that includes the "NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga Quarterback Challenge" retail sweepstakes, and a multi-million dollar TV and print advertising campaign will support the product. Acclaim Entertainment, Inc., with offices in Canada, France, Germany, Japan, Spain and the United Kingdom, is a leading worldwide entertainment publisher of software and peripherals for Nintendo(R) and Sega(TM) hardware systems, personal computer and CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). software, coin-operated arcade games, proprietary motion capture systems and comic books under the Valiant imprint. Acclaim also operates A.D.I., a global sales and distribution company for products from a variety of entertainment publishers, including Acclaim, Digital Pictures and Marvel Software. The company is publicly traded on the NASDAQ National Market under the symbol AKLM. CONTACT: Allyne Mills
Dan Harnett
516/624-8888
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