ACADEMY TIGHTENS CAMPAIGNING RULES.Byline: - Staff and Wire Services After a couple of years of controversy, the Academy of Motion Pictures Art and Sciences changed its ``guidelines'' for pre-Oscar film promotion to hard and fast ``rules.'' A statement issued Wednesday from the Academy says that ``new paragraphs in the preamble to the regulations makes it clear that the Academy isn't fooling around.'' ``For the most part, we've tightened up some wording and clarified some definitions,'' said Academy Executive Administrator Ric Robertson, who is charged with enforcing the regulations, ``although we have added a prohibition regarding quote ads.'' One of the earlier guidelines was that academy members not reveal who they were voting for until after the votes were in. Quotes in ads from academy members endorsing films - while perhaps not technically in violation of the guidelines - have angered some members. Under the new rules, any form of advertising that includes quotes or comments by Academy members is prohibited. Earlier this year, a controversy erupted over an op-ed piece signed by renowned director Robert Wise endorsing Miramax's best picture entry, ``Gangs of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of .'' The piece was turned into an ad with Wise's permission. A publicist pub·li·cist n. One who publicizes, especially a press or publicity agent. publicist Noun a person, such as a press agent or journalist, who publicizes something publicist working on the studio's Oscar campaign later acknowledged helping Wise on the piece. In 2002, former stars and directors of musicals offered glowing statements about ``Moulin Rouge Moulin Rouge (French for Red Mill or windmill) is a traditional cabaret, built in 1889 by Joseph Oller, who already owned the Paris Olympia. ,'' which were used in Oscar-campaign ads. The regulations state that ``penalties will be assessed at the discretion of the Board of Governors and in response to the seriousness of the violation.'' Said Academy President Frank Pierson: ``There will now be personal consequences to improper campaigning.'' Under the rules issued Wednesday, any AMPAS AMPAS Academy of Motion Picture Arts and Sciences (since 1927; Beverly Hills, California) member who ``has authorized, approved or executed a campaign activity'' that violates ``the letter or spirit of these regulations will be subject to suspension of membership or expulsion from the Academy.'' ``We don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. yet what the mechanics of censure A formal, public reprimand for an infraction or violation. From time to time deliberative bodies are forced to take action against members whose actions or behavior runs counter to the group's acceptable standards for individual behavior. In the U.S. will be,'' Pierson said, ``but believe me, they'll be in place.'' More serious violations could result in a film losing its eligibility for awards consideration, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Academy's John Pavlik. |
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