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ACADEMY OF TELEVISION ARTS & SCIENCES (ATAS) FINALIZES AGENDA FOR ITS JAN. 11 'SUPERHIGHWAY SUMMIT' BY ADDING FOUR PANELISTS, TWO MODERATORS

 NORTH HOLLYWOOD, Calif., Jan. 7 /PRNewswire/ -- The Academy of Television Arts & Sciences' (ATAS') all-day "Superhighway Summit" -- set for next Tuesday, Jan. 11, in the 1,800-seat Royce Hall on the campus of the University of California, Los Angeles -- has finalized its agenda and roster of panel participants with the addition of four panelists and two moderators, it was announced today by ATAS President Richard H. Frank.
 This brings "The Superhighway Summit's" five-panel total to 24 participants, represented by many of the highest and most prestigious executives in the world of communication.
 The sold-out event will be televised live, gavel-to-gavel in its entirety, by C-SPAN cable network. A large contingent of international media will also report on the proceedings.
 Added as panelists this week are Quincy Jones, co-chief executive officer, Quincy Jones/David Salzman Productions; Bob Kavner, chief executive officer of AT&T Multi-Media Group; Ed McCracken, chairman and chief executive officer of Silicon Graphics; and Alan Schwartz, executive vice president of Bear Stearns & Co. Joining moderators Dick Cavett, Bernard Shaw and Lynn Sherr will be KCAL-TV news anchor Pat Harvey and Paul Saffo, director, Institute for the Future.
 Highlight of the "Superhighway Summit" will be a major address (11:30 a.m.-12:30 p.m.) by Vice President Al Gore to attending members of the communications and entertainment industry that further details the Clinton Administration's point of view for promoting the development of the National Information Infrastructure. A second major address earlier in the day will be by Reed E. Hundt, FCC chairman.
 Before and after the vice president's address, a veritable "who's who" of major executives and personalities in the communications and entertainment industry will discuss all aspects of the subject during five pane ?discussions as detailed below. Following breakfast, the "Summit" will begin with opening remarks at 8:30 a.m. by ATAS President Richard Frank.
 OUTLINE OF THE "SUPERHIGHWAY SUMMIT" PANEL DISCUSSIONS
 (A footnote indicates change from previously released agenda.)
 9-10:15 a.m. -- Panel No. 1, "Couch Potato 2000: The Shape of Tomorrow's TV"
 A Hardware Summit. What will TV look like? How's it going to work? Will it be 500 channels or just one? When will it be here? What new entertainment/recreation/shopping/information-gathering possibilities will it foster?
 Participants:
 -- + Steve Case, chief executive officer, America On-Line
 -- Barry Diller, chairman & chief executive officer, QVC Network
 -- Larry Ellison, chief executive officer, Oracle Corp.
 -- John Malone, president & chief executive officer,
 Telecommunications Inc.
 -- Richard Notebaert, president & chief operating officer,
 Ameritech Corp.
 -- Brian Roberts, president, Comcast Corp.
 -- Moderator: Dick Cavett
 10:15-11:30 a.m. -- Panel No. 2, "The Superhighway's Impact on the Landscape: What It Means for Society"
 Will we have a nation of information haves and have-nots? Will electronic malls shut down brick malls? Will this be the savior or the destroyer of American educations? Should government be guaranteeing access or should the free market prevail?
 Participants:
 -- Robert Johnson, president & chief executive officer,
 Black Entertainment Television
 -- Deborah Kaplan, director, Division on Technology Policy,
 World Institute on Disability
 -- Mitch Kapor, chairman, Electronic Frontier Foundation
 -- + Bob Kavner, chief executive officer, AT&T Multi-Media Group
 -- Dr. Alan Kay, Apple Fellow
 -- Ruth Otte, president & chief operating officer,
 Discovery Communications Inc.
 -- Moderator: Pat Harvey
 11:30 a.m.-12:30 p.m. -- Vice President Gore's Address and Q&A
 12:30-1:30 p.m. -- Luncheon
 1:30-2:45 p.m. -- Panel No. 3, "Infobankingcomputingshoppingtainment -- The Blurred Lines of Programming"
 What will we be seeing? Will it end up simply being "I Love Lucy" on demand? What will be new? Will it be one long video game? What are the implications for other program venues, such as theatrical movies, theme parks and videotapes? What will be the role of advertising?
 Participants:
 -- Bob Iger, president, ABC Television Group
 -- Tom Kalinske, president and chief executive officer,
 Sega of America
 -- Jeffrey Katzenberg, chairman, The Walt Disney Studios
 -- Geraldine Laybourne, vice-chairman, MTV Networks; president,
 Nickelodeon & Nick at Nite
 -- Lucie Salhany, chairman, FOX Broadcasting Co.
 -- Scott Sassa, president, Turner Entertainment Group
 -- Moderator: Lynn Sherr
 2:45-4 p.m. -- Panel No. 4, "Master of the Universe: The Consumer"
 The ultimate fate of this most technological of issues will be decided by a very un-technological bunch of people -- the American consumers, the folks whose VCRs keep blinking. What do they really want? What are they willing to pay? How can we know? What can current interactive TV tests really tell us? What if they like TV just the way it is?
 Participants:
 -- Bob Crestani, executive vice president, William Morris Agency
 -- Jerry Della Femina, advertising executive
 -- + Quincy Jones, co-chief executive officer, Quincy Jones/David
 Salzman Productions
 -- Paul Goldberger, culture editor, New York Times
 -- + Ed McCracken, chairman & chief executive officer, Silicon
 Graphics
 -- + Alan Schwartz, executive vice president, Bear Stearns & Co.
 -- Moderator: Paul Saffo
 4-5:15 p.m. -- Panel No. 5, "CEO Summit"
 There are a few individuals who are truly putting their money (in the billions) where their mouths are. They each are betting their company's resources on their individual visions for the future. But their visions aren't the same. They all can't be right.
 Participants:
 -- Michael Eisner, chairman and chief executive officer,
 The Walt Disney Co.
 -- Gerald Levin, chairman and chief executive officer,
 Time/Warner Inc.
 -- Rupert Murdoch, chairman and chief executive officer, News Corp.
 -- Phil Quigley, president and chief executive officer,
 Pacific Telesis
 -- Mickey Schulhof, president and chief executive officer,
 Sony Corporation of America
 -- Ray Smith, chief executive officer, Bell/Atlantic
 -- Moderator: Bernard Shaw
 Academy President Richard Frank will also provide closing remarks of the day's events. At conclusion of the panel discussion (between 5:30 p.m. and 8:30 p.m.), "The Superhighway Summit" will further present "The Best of Silicon Valley," an exhibit in an adjacent area with 17 companies displaying and demonstrating state-of-the-art hardware, software and equipment. They are Access Media; America On-Line; AND Communications; Apple Computer; Cable Labs, Microsoft; Mind Extension/University; National Information Infrastructure Testbed (Hewlett Packard); NewsCorp; Sega Channel; Silicon Graphics; StarSight Telecast; Synapse Technologies; Time-Warner Interactive; Wired; World Institute on Disability, Technological Policy.
 -0- 1/7/94
 /CONTACT: Murray Weissman or Mark Rosch for the Television Academy, 818-763-2975; Harlan Lebo for UCLA, 310-206-0510; Marian Effinger for Richard Frank, 818-560-7008; or Joe Cerrell for Vice President Al Gore, 310-276-0622/


CO: Academy of Television Arts & Sciences ST: California IN: ENT SU:

JL-JB -- LA012 -- 0189 01/07/94 13:44 EST
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