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ABSA Joins Growing List of Financial Services Companies Around the Globe Standardizing On PrimeResponse Relationship Marketing.


Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 3, 2000

Leading South African Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 Group to Build Stronger

Customer Relationships with Prime@Vantage(TM)

Prime Response, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
, EASDAQ See European Association of Securities Dealers Automated Quotation. : PRME PRME Principles for Responsible Management Education ), a leader in business to consumer relationship marketing, today announced that ABSA Group Limited The Absa Group Limited (JSE: ASA) (also known as ABSA or Absa) is the largest consumer bank in South Africa. Overview
Absa is based in Johannesburg and listed on the JSE Limited and is one of South Africa's largest financial services.
, a leading South African financial services group, will implement Prime@Vantage(TM) to build stronger, mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 customer relationships by segmenting the market and aligning its resources appropriately. With Prime@Vantage(TM), ASBA ASBA Arizona Small Business Association
ASBA Associate of Science in Business Administration
ASBA Association of Supervisors of Banks of the Americas
ASBA Australian School-Based Apprenticeship
ASBA Association of Ship Brokers and Agents
 can analyze, plan, execute and track one-to-one marketing initiatives through traditional and Internet channels in "real time" - while providing immediate return on investment for individual marketing initiatives.

After intensive research of available solutions, ABSA ABSA American Biological Safety Association
ABSA Amalgamated Banks of South Africa
ABSA Alberta Boilers Safety Association
ABSA Aerolinhas Brasileiras S.A.
ABSA Action à Bon de Souscription d'Action
ABSA Australian Boarding Staff Association Inc.
 chose Prime@Vantage(TM) to support its customer-focused strategy and position itself for the new digital and wireless economy. The solution will be represented and supported locally by USKO USKO United States Knight Online (game)  Software & Services.

"We chose Prime@Vantage(TM) because it was the only solution to seamlessly integrate customer information throughout the enterprise and manage a complex portfolio of communications channels--including traditional, online and wireless," said Brendan O'Donnell, group general manager in charge of marketing. "This solution will assist us in providing better customer service at all the group's outlets by providing relevant customer information where and when it is needed."

"Financial market leaders such as ABSA have recognized the strategic importance of strong customer relationships in building sustainable competitive advantage in a crowded marketplace," said Allen Swann, president of international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee.  for PrimeResponse. "We look forward to helping ABSA maintain their leading-edge."

About ABSA

ABSA Group Limited is a leading South African financial services group with 72,000 shareholders, 34,000 staff members and six million customers. ABSA offers a full array of integrated financial services products and services through extensive local and international electronic and branch networks to customers in selected market segments. ABSA sustains shareholder value by following a customer-focused approach. It does this by segmenting the market and aligning its resources to create lasting, mutually beneficial relationships with customers.

About USKO

USKO Software & Services (a division of USKO Limited) is an IT company that delivers business solutions and services through a focused grouping of core competencies and specialized business units.

USKO's Customer Intelligence Competency Centre provides customized solutions in the areas of Information Discovery, Information Delivery, Customer Interaction and Operational Marketing by combining best-of-breed products from the world's leading software vendors with local expertise and support.

The PrimeResponse suite of products lies at the heart of these solutions, integrating eCRM into corporate strategy and using measurable, results-based technology to turn customer information into competitive advantage.

Listed on the Johannesburg Stock Exchange Johannesburg Stock Exchange (JSE)

Established in 1886, the Johannesburg Stock Exchange is the only stock exchange in South Africa. Gold and mining stocks form the majority of shares listed.
, USKO boasts a team of more than 800 IT specialists across Southern Africa
This article concerns the region in Africa. For the present-day country in this region, see South Africa; for the former country, see South African Republic.
Southern Africa
, operating out of 13 sites from Cape Town to Mauritius. More information is available at +27 11 319 7000.

About Prime Response, Inc.

Prime Response, Inc. (NASDAQ, EASDAQ: PRME) is a leader in business to consumer relationship marketing. Several of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage(TM) product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage(TM) relationship marketing solution helps organizations easily analyze, plan, optimize, execute and track sophisticated direct marketing initiatives that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel--to increase response rates and ensure the best-possible customer experience.

PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  

With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements, including but not limited to, statements that involve risk and uncertainties that may individually or mutually impact the matters herein, and cause actual results, events and performance to differ materially. These risk factors include, but are not limited to, results of future operations, technological difficulties, the results of future research, lack of product demand and market acceptance for current and future products, the effect of economic conditions, the impact of competitive products and pricing, and/or other factors outside the control of the company, which are detailed from time to time in the company's SEC reports. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Prime Response, Inc., PrimeResponse, Prime Vantage, Prime@Vantage Wireless and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

(c)2000 Prime Response, Inc., except as otherwise acknowledged.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 3, 2000
Words:868
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