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ABS-CBN International Logs 10,000 Customers for TFCDirect Migration to DIRECTV; New and Existing Subscribers Rush to Seize Exclusive Perks.


BURLINGAME, Calif. -- Just four short weeks into its new agreement with DIRECTV, ABS-CBN ABS-CBN Alto Broadcasting System - Chronicle Broadcasting Network (Quezon City, Philippines)  International (ABS-CBNi), America's number one source for Filipino entertainment and services, today announced it has logged more than 10,000 customers in the migration to DIRECTV and is gearing up to handle even more conversions and new sales.

Last month, ABS-CBNi struck a deal with DIRECTV to migrate all of its TFCDirect!(TM) direct-to-home satellite subscribers to DIRECTV as the company focuses on its core competency of developing U.S.-based content that caters to a broader Filipino-American audience.

"We are overwhelmed by the sheer number of people excited about the migration to TFCDirect on DIRECTV and we've added more phone and customer service capacity to handle the demand," said Raffy Lopez, managing director of ABS-CBN International. "We've had a number of new subscribers sign-up through us because we've got an unbeatable deal: free long distance, free Star Studio magazine subscription plus a rebate program."

In addition to the standard free home installation and equipment deal, ABS-CBNi is offering new subscribers who sign-up for TFCDirect the following exclusive perks if they call 1-866-PINOY-TV:
1. Free Calls to the Philippines: 20 minutes of free long-distance
       service each month

    2. Free Magazine Subscription: Every month the latest in celebrity
       news comes in Star Studio Magazine

    3. Rebate Program: A total of $21 in rebates for the first three
       months of service

    4. ABS-CBNi Product Discounts: Kapamilya Circle members receive
       exclusive benefits on cargo, money remittance, as well as
       music, movies and more.


The TFCDirect package on DIRECTV includes four video channels: The Filipino Channel, Cinema One, ABS-CBN News Channel ABS-CBN News Channel, or ANC is a cable news network in the Philippines. It is operated by the ABS-CBN Broadcasting Corporation. Its programs are primarily in English. ANC is the first and only real 24-hour news channel in the Philippines. , Pinoy Central TV Pinoy Central TV is a defunct channel of ABS-CBN that features shows produced by the ABS-CBN Regional Network Group. It was available through Direct-To-Home cable subscription service (exclusive only on SkyCable) and worldwide through The Filipino Channel. , and two audio channels, DZMM and DWRR See traffic engineering methods. . These channels offer dramas, sitcoms, game shows, movies, 24-hour news, music, sports and talk radio entertainment in English, Tagalog, Ilocano, Cebuano and Illonggo.

Customers wanting to subscribe to TFCDirect programming package must first subscribe to the DIRECTV(R) BASIC ($9.99/mo) or DIRECTV(R) PREFERRED CHOICE(TM) ($29.99/mo.) international base packages, or to any TOTAL CHOICE(R) ($41.99/mo. or above) or DIRECTV PARA TODOS(R) ($29.99/mo. or above) base package. The DIRECTV BASIC package offers up to 50 channels, including local channels (where available), public interest, music and shopping channels. In addition to those channels offered in the BASIC package, the PREFERRED CHOICE package includes a variety of the most popular English-language channels such as ESPN ESPN Entertainment and Sports Programming Network , CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, The History Channel, Food Network, TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 and the Fox Movie Channel.

About TFC TFC Traffic
TFC Traffic (logging abbreviation)
TFC Team Fortress Classic (game)
TFC The Filipino Channel
TFC Thin Film Composite (type of reverse osmosis membrane) 


The Filipino Channel (TFC) is the largest, longest-running Filipino channel in the world and is owned by ABS-CBN Broadcasting Corporation ABS-CBN Broadcasting Corporation (PSE: ABS) (ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"), a Philippine multi-media conglomerate, is the largest integrated media and entertainment company in the Philippines with an asset base of P 24 billion (US$503 million)  and its U.S. subsidiary ABS-CBNi. TFC is viewed by more than one million Filipinos around the globe every day. TFC continues to be North America's first and only 24-hour cable and satellite service offering all-Filipino programming. TFC Direct satellite service offers viewers six unique channels: TFC, Cinema One, ANC, Pinoy Central, DZMM and DWRR.

About ABS-CBNi

ABS-CBN International (ABS-CBNi) was created to be of service for all Filipinos 11 years ago. With the launch of TFC, the company became the first and most successful Filipino broadcaster in the U.S. The company offers telecommunication, retail, money remittance and cargo forwarding services along with philanthropic support of Filipinos and the communities they now call home. Based in Burlingame, Calif., ABS-CBNi is a subsidiary of ABS-CBN Broadcasting, the Philippines' largest entertainment and broadcasting company. For more information, visit www.abs-cbni.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 26, 2005
Words:578
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