ABM/AAAA Create Standardized RFP for Media Advertising; Guidelines Will Help Marketers and Media Work In Concert.NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 and the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association.
Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. have prepared a standardized form for requests for proposals (RFP (Request For Proposal) A document that invites a vendor to submit a bid for hardware, software and/or services. It may provide a general or very detailed specification of the system.
1. (business) RFP - Request for Proposal.
2. ) that can be used by media buyers and sales teams to efficiently build marketing partnerships. American Business Media's Media Advisory Board Committee, made of leaders from media companies and marketing agencies, has been developing the standardized RFP for months.
"I am very happy that we were able to work together to provide the industry a new tool to further enhance communication between agencies, the media community and clients and produce the best results for our clients," said Vickie Szombathy, VP media director, Starlink Worldwide and chair of ABM's Media Advisory Board Committee, and chair of AAAA's Business to Business Media Committee.
"The adoption of this process by both the AAAA AAAA American Association of Advertising Agencies
AAAA American Association for Affirmative Action
AAAA Army Aviation Association of America
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AAAA American Association of Amateur Astronomers and ABM ABM: see guided missile.
ABM - Asynchronous Balanced Mode marks a critical change in the way in which business-to-business media is evaluated, bought and sold," said Jeff Reinhardt, senior vice president, Prism Business Media and committee member. Having media departments provide information about their clients' needs, goals and measurement criteria will most certainly lead to smarter media buying and selling. Ultimately the client, the agency and media companies benefit from this.
The guidelines detail the best way for media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending to obtain the best information on a client. This information includes assessment of a client's marketing goals, key factors in the competitive environment and metrics. The RFP is downloadable from www.americanbusinessmedia.com
About American Business Media
Founded in 1906, American Business Media is the association for business-to-business information providers representing producers of more than 2,000 print publications, 2,500 Web sites, 1000 trade shows, and other media. Its 280-plus member companies reach an audience of more than 90 million professionals and represent more than $20 billion in industry revenues. www.americanbusinessmedia.com.
About the AAAA
The AMERICAN ASSOCIATION of ADVERTISING AGENCIES is the national trade association of the advertising agency business. The 1,175 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales services, and place 80 percent of all national advertising.
The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.