Printer Friendly

ABM/AAAA Create Standardized RFP for Media Advertising; Guidelines Will Help Marketers and Media Work In Concert.

NEW YORK -- American Business Media and the American Association of Advertising Agencies have prepared a standardized form for requests for proposals (RFP) that can be used by media buyers and sales teams to efficiently build marketing partnerships. American Business Media's Media Advisory Board Committee, made of leaders from media companies and marketing agencies, has been developing the standardized RFP for months.

"I am very happy that we were able to work together to provide the industry a new tool to further enhance communication between agencies, the media community and clients and produce the best results for our clients," said Vickie Szombathy, VP media director, Starlink Worldwide and chair of ABM's Media Advisory Board Committee, and chair of AAAA's Business to Business Media Committee.

"The adoption of this process by both the AAAA and ABM marks a critical change in the way in which business-to-business media is evaluated, bought and sold," said Jeff Reinhardt, senior vice president, Prism Business Media and committee member. Having media departments provide information about their clients' needs, goals and measurement criteria will most certainly lead to smarter media buying and selling. Ultimately the client, the agency and media companies benefit from this.

The guidelines detail the best way for media planners to obtain the best information on a client. This information includes assessment of a client's marketing goals, key factors in the competitive environment and metrics. The RFP is downloadable from

About American Business Media

Founded in 1906, American Business Media is the association for business-to-business information providers representing producers of more than 2,000 print publications, 2,500 Web sites, 1000 trade shows, and other media. Its 280-plus member companies reach an audience of more than 90 million professionals and represent more than $20 billion in industry revenues.

About the AAAA

The AMERICAN ASSOCIATION of ADVERTISING AGENCIES is the national trade association of the advertising agency business. The 1,175 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising.

The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Mar 27, 2006
Previous Article:CenterStaging Online Website Cited in Wall Street Journal; Company's Partnership with Designed to Capitalize on Burgeoning...
Next Article:Redback Networks Files Annual Report on Form 10-K for Fiscal Year 2005.

Related Articles
Dogfight On Madison Avenue.
Media Meltdown.
Limitations on legitimate business.
American Business Media (ABM) Agri-Council.
Postage costs: where we've been, where we're headed.
Ag editors and publishers adopt new code of editorial ethics.
Advertising pages for B2B magazines in 22 categories declined 2.78% for the month of February and 2.65% for the first two months of the year when...

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters