ABI Research White Paper Reveals Four Distinct Segments of Tech-Savvy Adult Consumers.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother. (Application Binary Interface) A specification for a specific hardware platform combined with the operating system. Research conducted an online survey among 1001 tech-savvy US consumers concerning their behavior and attitudes towards the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , mobile phones and television. Four distinct groups emerged from the survey's attitudinal and behavioral behavioral pertaining to behavior. behavioral disorders see vice. behavioral seizure see psychomotor seizure. segmentation: Tech-Savvy/TV-Averse, Online/On-A-Budget, Wireless Women on Web and On-the-Go Gadgeteers. The findings of this revealing study are contained in a free white paper which can be downloaded from the firm's website. "The segmentation that emerged from this study is extremely interesting, and we're hoping to use it in the future to understand these tech-savvy groups' attitudes and behaviors towards purchasing new technology products and services", says ABI Research's Primary Research Director, Janet Janet: see Clouet, Jean. JANET - Joint Academic NETwork Wise. ABI Research's analysis illustrates, among other things, that: * Only 8% of the Tech-Savvy/TV-Averse respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. agreed that TV is an important information source. Their behavior supports this mind-set since fewer members of this group have pay TV service or DVRs when compared to other groups in the study. * Conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , nearly 80% of the Online/On-A-Budget respondents agreed that TV is an important information source. This group could prove to be a promising target for telco or cable providers bundled offerings that promote cost savings. * 88% of the Wireless Women on Web group use their mobile phones for more than just voice calls and nearly all members of this group report that they always or nearly always have their mobile phones with them. * Over 60% of the On-the-Go Gadgeteers agreed that they like the status associated with owning high-end consumer electronic products. This group has many characteristics that make it an excellent target for new technology products and service purchases. Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. the white paper here: "Digital Tribes" (http://www.abiresearch.com/whitepaperDL.jsp?id=38). More information about ABI Research's Digital Media Research Service is available on the firm's website: (http://www.abiresearch.com/products/service/Digital_Media_Research_Service). ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500. |
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