ABI Research Tells Studios and Networks: Study Consumer Behavior to Secure Your Digital Content.OYSTER BAY, New York
Oyster Bay is the name of a hamlet and census-designated place on the North Shore of Long Island in Nassau County in the state of New -- Many broadcast networks such as ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , and the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. are now making their hit shows available via broadband delivery to PC platforms. Few of these companies can answer the questions "How are current users accessing this content? What are they doing with it once it's in their hands?" Many of the answers are found in the latest update of the ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother. (Application Binary Interface) A specification for a specific hardware platform combined with the operating system. Research's "Digital Media Distribution and Management Research Service." "Failure to collect and analyze data on consumers' patterns of usage poses risks for content owners," says Vamsi Sistla, the firm's research director for broadband and multimedia. "Consumers' habits have profound implications for content owners' strategies." Once a video is downloaded onto a computer, is it watched only on the monitor? Is it transferred to a TV for viewing? Is it moved to a portable media player and taken on the road? Is it burned on DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. and put on a shelf? Why does any of this matter? Because content owners can tailor their products and services, and form strategic partnerships, based on the answers. "Any time you try to nourish a new market," says Sistla, "it's critical that you identify the other entities that make up the value-chain. If you don't bring them up to speed with your technology, the chances are that your efforts will be wasted. Just because you have a great solution doesn't mean that the rest of the ecosystem is ready to take advantage of it." Suppose a consumer uses a home office PC to download movies, and watches them right there on the monitor or burns them to DVD to be viewed on the living room TV. Neither method is really convenient. Another option: stream the movie from the PC to a TV that has a Wi-Fi media adaptor. And a third: use a "media center" PC (such as those built around Intel's Viiv platform) that can be placed permanently beneath the TV and speakers. Perform computing tasks via a wireless link to a Wi-Fi-ready monitor and keyboard in the home office. The opportunities are as varied as consumers' lifestyles. Networks and hardware vendors should design and market their products accordingly. The Digital Media Distribution and Management Research Service addresses DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M , digital asset management, standards, the future of legacy service providers, streaming vs. downloads, and secure video processors in CE devices. It includes a number of research reports, regular market updates, Vendor Matrices, ABI Insights, and analyst inquiry time. Founded in 1990 and headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in automotive, wireless, semiconductors, broadband, and energy. For information visit www.abiresearch.com, or call +1.516.624.2500. |
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