ABI Research Sees Challenges Ahead for TD-SCDMA in China.OYSTER BAY, N.Y. -- The Chinese mobile telephony market is one of the most dynamic and complicated in the world, and it will become considerably more complex in the next few years. At the end of January 2006, China's government set TD-SCDMA TD-SCDMA Time Division Synchronous Code Division Multiple Access as the national standard for the telecom industry. ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother. (Application Binary Interface) A specification for a specific hardware platform combined with the operating system. Research believes that an independent TD-SCDMA network will be set up, complemented by a GSM network to ensure national coverage. "It is just a first step for TD-SCDMA even in China, the technology's 'hometown'," says Junmei He, ABI Research's Hong Kong-based industry analyst. "Due to the high population of PHS (Personal Handyphone System) A TDMA-based cellular phone system introduced in Japan in mid-1995. Operating in the 1880-1930 MHz band, PHS uses microcells that cover an area only 100 to 500 meters in diameter, resulting in lower equipment costs but requiring more base service users among low-end subscribers and the decreasing price of both GSM terminals and service prices, it will be challenging for TD-SCDMA to attract voice service subscribers. At the same time, it appears unlikely that TD-SCDMA can achieve quick success by offering high speed data services, because demand for such services will remain low in the short term. Also, strong competition from WCDMA (Wideband CDMA) A 3G high-speed digital data service provided by cellular carriers that use the TDMA or GSM technology worldwide, including AT&T (formerly Cingular) and T-Mobile in the U.S. and CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. 2000 with their well-established subscriber bases could curtail adoption. As a result, TD-SCDMA operators - potentially including China Telecom and China Netcom - need to adopt a more flexible business model to compete with existing mobile operators." Jake Saunders, ABI Research's Director of Global Forecasting, adds, "In support of the national standard, the Chinese government will give strong policy support to help TD-SCDMA operators gain time and establish a price lead over other 3G technologies, but the stakes could not be higher. It is not inconceivable that we see a billion SIM card subscriptions in the market by 2015. Multiply that by a forecasted ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. of about US$300 per annum Per annum Yearly. , and you can understand the interest not just from domestic but also international players. Vodafone, Telefonica, Hutchison, Deutsche Telekom and Telstra, all have equity or strategic relationships in China." ABI Research does not expect that the establishment of a national 3G network will greatly change the existing mobile landscape. GSM will continue to be the dominant technology in China over the next five to eight years. Meanwhile, the market position of CDMA EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems. could be greatly challenged by strong competition from both WCDMA and TD-SCDMA. A new ABI Research study, "3G+: Operators and Vendor Positioning for the Chinese Market" surveys the Chinese 3G landscape in detail, including the license issue, operators' strategies, the influence of government policies on the Chinese market, and the winners and losers among handset and terminal vendors. It forms part of several ABI Research Services: Wireless Infrastructure, Mobile Operators, and Mobile Devices. Founded in 1990 and headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , ABI Research maintains global operations that support annual research programs, intelligence services and market reports in wireless, automotive, semiconductors, broadband, and energy. For more information please visit www.abiresearch.com, or call +1.516.624.2500. |
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