ABI Research Pinpoints Niche Markets Ripe for a New Breed of MVNO.OYSTER BAY Oyster Bay, uninc. area (1990 pop. 6,687) of the Town of Oyster Bay, Nassau co., SE N.Y., on N Long Island, on Long Island Sound; settled 1653. It is chiefly residential. , N.Y. -- Mobile Virtual Network Operators (MVNOs) are in a second phase of growth, made possible by the advent of 3G mobile phone services. 3G's data-centric capabilities have opened up new markets for MVNOs targeting specific high-end subscriber groups. With CAPEX and running costs running costs npl [of business] → gastos mpl corrientes [of car] → gastos mpl de mantenimiento running costs npl [of business far lower than those of the facilities-based operators whose networks they use, MVNOs can succeed with far fewer subscribers. In the past MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. markets were dominated by low-cost providers buying wireless access wholesale and reselling it under their own brand names, offering plans aimed at a low-cost customer's needs. Now 3G allows MVNOs to offer more than just low cost: data services that may not be available from the mainstream, facilities-based operators. Tier 1 operators focus on the broad customer segment that mainly wants voice and SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and may send the occasional picture, but is less interested in things like 3D gaming or broadband video. "These new MVNOs recognize a market segment that is ripe for them, where they can provision their own data and content targeted not to a mass-market but to a small segment," says Kenneth Hyers, ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother. (Application Binary Interface) A specification for a specific hardware platform combined with the operating system. Research's principal analyst of global wireless operator research. "That might be kids playing 3D real-time games, or somebody that just has to have the latest device from South Korea. Or someone wanting continual sports updates from Mobile ESPN Mobile ESPN is a cellular phone-based sports information service offered by ESPN and Verizon Wireless. It will be carried on the Verizon Wireless Network after it is relaunched in May of 2007 as the ESPN MVP. . Or adult content." A new ABI Research study, "Mobile Virtual Network Operators", examines the MVNO business model and looks at the opportunities for it in today's wireless market. The US will continue to be the most successful single market for MVNOs, Hyers says. However in absolute terms, by the end of this decade Europe will have more MVNO customers than the US. "In the long run, facilities-based operators will also target the MVNOs' high-end customers," warns Hyers. "But if MVNOs serve and understand their particular subscriber bases really well, they can defend their ground." Founded in 1990 and headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in automotive, wireless, semiconductors, broadband, and energy. For information visit www.abiresearch.com, or call +1.516.624.2500. |
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