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ABI Research Finds Game Consoles Fast Becoming Major Factor in Digital Distribution of Gaming and Entertainment Content.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- As increasing numbers of gamers participate in multiplayer gaming Two or more people playing a game and competing with each other via computer. Although traditional card games such as bridge and poker are played online, games with a large number of people (massively multiplayer) mix real players with simulated environments that turn the computer into a  and community features enabled by their consoles' online service offerings, a growing percentage of their gaming budgets will go towards the purchase of in-game virtual assets such as maps, game related add-ons, casual game titles, and, eventually, full core console titles. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a new study from ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother.


(Application Binary Interface) A specification for a specific hardware platform combined with the operating system.
 Research, micropayments for consoles alone will account for over $833 million by 2011, as console vendors and their publisher partners look to monetize both in-game and game-related assets beyond initial game purchases.

"The market is evolving from one in which over 90% of software monetization occurs at time of game purchase through standard retail channels, to one where a significant portion will take place through digital distribution," says research director Michael Wolf Michael Wolf is the former COO of MTV Networks. Wolf formerly was a Director of McKinsey & Company, the international consultancy, and Head of its Global Media and Entertainment Practice. . "All of the big-three console vendors are working closely with their publisher partners, both internal and third party, to push as much content through digital distribution as possible. In offering original titles and after-market content, publishers will be able grow the average revenue they receive for a single gaming title."

ABI Research believes that Microsoft currently has the leading online gaming service, in Xbox Live. The company's strong focus on casual game distribution through its Live Arcade and new features such as Video Marketplace have kept its momentum despite new offerings from its competitors. Nintendo, however, could challenge in the online casual game space with its strong library of legacy titles in its Virtual Console. Sony's PlayStation Network, while lacking in content today, will likely see higher attach rates as both Sony and its studio partners expand the online offerings.

"By establishing their consoles as connected devices with tens of millions in installed base and established online commerce services, these vendors will also look to move beyond gaming content to sell digital entertainment such as movies and music," said Wolf. "We believe that video and music downloads to game consoles will reach $1.1 billion annually by 2011."

"Console and Handheld Online Gaming" (http://www.abiresearch.com/products/market_research/Console_and_Handh eld_Online_Gaming) examines conditions in the online gaming markets for consoles and handhelds, looking at the current strategies of the three major platform providers as well as the ecosystem for digital distribution. It forms part of the Home Networking Research Service (http://www.abiresearch.com/products/service/Home_Networking_Research_ Service), which also includes other Research Reports, Research Briefs, Market Data, Online Databases, ABI Insights, and analyst inquiry support. (Due to the length of the above URLs, it may be necessary to copy and paste To copy files from one location to another or to copy text and images from one document to another. All modern operating systems and applications have a copy and paste capability that is typically selected from an Edit menu. See cut and paste and Win Copy between windows.  these hyperlinks into your Internet browser's URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 address field.)

Founded in 1990 and headquartered in New York, ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in broadband and multimedia, RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  & contactless, M2M M2M Machine-to-Machine (communication, mainly mobile)
M2M Minutes to Midnight (Linkin Park album)
M2M Mobile to Mobile (cellular phone)
M2M Member-to-Member
M2M Month to Month
, wireless connectivity, mobile wireless, transportation, and emerging technologies. For information visit www.abiresearch.com, or call +1.516.624.2500.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 25, 2007
Words:488
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