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ABI Research Asks: How Long Can The PNAV Boom Be Sustained?


OYSTER BAY Oyster Bay, uninc. area (1990 pop. 6,687) of the Town of Oyster Bay, Nassau co., SE N.Y., on N Long Island, on Long Island Sound; settled 1653. It is chiefly residential. , N.Y. -- Unprecedented growth in the European PNAV (personal navigation) market has the more successful vendors witnessing year-over-year growth in excess of 600%. With some vendors even reporting initial supply constraints, ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother.


(Application Binary Interface) A specification for a specific hardware platform combined with the operating system.
 Research questions just how long this growth will continue.

"We believe the market explosion Europe currently faces has been caused by three main factors," says Dan Benjamin, principal analyst with ABI Research's transportation research practice. "First, the cost of these devices have come down dramatically. Second, several vendors have been fully able to leverage the marketing and distribution channels available to them. Finally, the added feature of traffic awareness for dynamic navigation in many PNAV models has made the offerings even more compelling."

However, ABI Research warns that leading European aftermarket Aftermarket

See: Secondary market.


aftermarket

See secondary market.
 PNAV vendors such as TomTom, Navigon, and Mitac must not rest on their laurels. Benjamin advises that "Despite distribution deals with automakers to offer PNAV models on some new car models, vehicle manufacturers will not sit idly by for long and allow PNAV devices to usurp u·surp  
v. u·surped, u·surp·ing, u·surps

v.tr.
1. To seize and hold (the power or rights of another, for example) by force and without legal authority. See Synonyms at appropriate.

2.
 the sales of factory-installed navigation systems." Additionally, the influx of "me too" PNAV devices currently flooding the market only proves that market leaders must continue to increase the functionality of their devices in order to maintain their lead.

These issues -- and others such as the potential effect of growing mobile video offerings in the cellular and online download markets, and how they might affect the in-vehicle video market -- are addressed in ABI Research's newest update to its Automotive Infotainment Research Service. This subscription service addresses several key topics affecting the automotive OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  and aftermarket, such as the latest consumer electronics trends, developing global entertainment and information delivery technologies and applications, and infotainment and digital rights management integration.

Founded in 1990 and headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, ABI Research maintains global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map.  that support annual research programs, intelligence services and market reports in transportion, wireless semiconductors, broadband, and energy. For more information please visit www.abiresearch.com, or call +1.516.624.2500.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 19, 2006
Words:332
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