ABCI Holdings/American Boardsports Company Launches New Action Sports Web Site AmericanBoards.com.

Business Editors/Sports Writers

SAN DIEGO--(BUSINESS WIRE)--Jan. 22, 2002

Site Showcases Corporate Positioning for Snowboard, Wakeboard and

Skateboard Innovator

ABCI Holdings Inc./American Boardsports Company (OTCBB:ABCI), the innovative producer of snowboard, wakeboard and skateboard products today officially launched its new action sports Web site americanboards.com.

Designed to attract Generation "X" and "Y" consumers, the site features "Flash" video graphics and animation sequences of riders demonstrating their passion for the sport. The new site asks the question: "What Is The Essence Of The Ride?" The Web site was designed and produced by 4Dmultimedia.com in Carlsbad, Calif.

"Gen X and Y consumers represent a large and influential demographic in their reliance on the Internet for both information and entertainment," said Thomas Carter, chairman of ABCI Holdings/American Boardsports. "We are currently building individual brand and Web identities for each ABCI product line. When complete, linked product sites will feature news, rider profiles, and an e-commerce storefront to purchase boards and accessories. Our goal is to use americanboards.com as an action sports gateway to foster cross-pollination between the three 'sideways stance' boardsports products we produce: snowboards, wakeboards and skateboards."

"Action sports, as an industry has grown steadily over the past decade and we don't see the current recessionary economy having a significant effect on it," added Carter. "Snowboarding, for example, has risen from a peripheral and economically unimportant industry into one that rivals established snow skiing in total revenues. Moreover, the exposure of action sports to mass audiences through television with events like the upcoming Olympics and X-Games, has culturally embedded it into the lifestyles of Gen X and Y consumers."

The Generation X and Y demographic segments are among the most lucrative and sought after, particularly in the sporting goods industry. They are characterized as technically savvy and physically active, with a high level of disposable income. In the U.S. alone, Generation-X consists of over 45 million consumers between the ages of 21-35 with over $125 billion in purchasing power; Generation-Y represents 60 million consumers between the ages of 10-24 with strong connections to online entertainment, shopping, and communication and roughly $250 billion in annual purchasing income.

About ABCI Holdings/American Boardsports Company

Founded in 1993, ABCI Holdings Inc./American Boardsports Company (OTCBB:ABCI) is a premium sporting goods manufacturer that designs and produces branded consumer products for the rapidly growing outdoor action sports sector. Products include snowboards, wakeboards, skateboards along with related accessories and apparel. ABCI utilizes manufacturing facilities worldwide and is known for technology and innovation in its action sports products. ABCI's brand names include "Thruster(TM)" wakeboards, "REVelation(TM)" "Rev(TM)" snowboards, "Human(TM)" skateboards, "Republic(TM)" skateboards, "Competition Brand(TM)" skateboard wheels and the "Freedom Grove(TM)."

The company has marketed and developed its brands for nearly 10 years and now plans an aggressive sales and acquisition strategy to build market share. The action sports lifestyle appeals to the generation "X", "Y" and "I" consumers, which are demographic groups between the ages of 8 to 35. More information is available at www.americanboards.com.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. In addition to the factors discussed in the filings with the Securities and Exchange Commission, among the other factors that could cause actual results to differ materially are the following: adverse changes in the business conditions and the general economy; competitive factors, such as rival companies' pricing and marketing efforts; availability of third-party material products at reasonable prices; the financial condition of the customer; risks of obsolescence due to shifts in market demand; and litigation involving product liabilities and consumer issues. ABCI Holdings Inc. cautions readers not to place undue reliance upon any such forward looking statements, which speak only as of the date made. ABCI expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any such statements to reflect any change in the company's expectations or any change in events, conditions or circumstances on which any such statement is based.