ABC to Promote Primetime Hit ``Desperate Housewives'' and Salma Hayek-Adapted Premiere of ``Ugly Betty'' to Transit TV's Targeted Hispanic Audience.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Television networks face an increasingly competitive landscape to attract new viewers, so channels are seeking innovative new ways to promote their primetime series. With the Fall season premieres just around the corner, ABC Entertainment (ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. ) is targeting the Hispanic audience, and promoting "Desperate Housewives" and "Ugly Betty" with the help of its U.S. Hispanic agency ARENAS and Transit Television Network (Transit TV) as a key resource to deliver its primetime spots to the Hispanic community. This Fall, Transit TV will air promotional spots for ABC's primetime television shows "Desperate Housewives" and "Ugly Betty" on Transit TV's mobile broadcast network. The commercials will reach a dedicated, targeted audience via Transit TV screens installed on thousands of transit vehicles across select major markets, including Chicago, Los Angeles and Orlando. Both spots will run in Spanish. This commercial promotion will support the season's launch of both shows. The award-winning "Desperate Housewives" will premiere its 3rd season on Sunday, September 24 (9/8c), while "Ugly Betty" will have its series premiere on Thursday, September 28th (8/7c). "Ugly Betty" is based on a Colombian telenovela A telenovela is a limited-run television serial melodrama of the type made famous in Latin America. The word is a portmanteau of tele, short for television, and novela ("novel/soap opera"). Telenovelas are essentially soap operas in miniseries format. , "Yo Soy Betty La Fea," and adapted into an American setting by producer Salma Hayek. "We are extremely pleased that ABC and ARENAS have chosen to deliver their promotional spots for `Desperate Housewives' and `Ugly Betty' to Transit TV's targeted demographic," said Gerry Noble, President and Chief Executive Officer of Transit TV. "More and more, major advertisers are looking at new mediums to supplement their traditional media plans, and Transit TV's captive audience provides an attractive addition." About Transit TV Transit TV generates 11 million weekly impressions through its network of 8,750 television screens on nearly 4,000 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee. Transit TV is the largest broadcast network specifically targeting transit riders across North America. Transit TV enhances riders' journeys, provides transit agencies with an additional revenue source and enables advertisers to reach a previously untapped, young, vibrant audience. Transit TV is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (TS.B). About ABC ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like "Desperate Housewives," "Lost," "Grey's Anatomy," "Extreme Makeover: Home Edition," "Boston Legal," "According to Jim According to Jim is an American situation comedy television series originally broadcast by ABC. The show premiered with little publicity in October 2001, following the surprise hit comedy My Wife and Kids. ," "George Lopez," "Dancing with the Stars Dancing with the Stars is the name for a number of international television series based on the format of the British series Strictly Come Dancing. Nevertheless, not all the international versions share this title. ," "America's Funniest Home Videos America's Funniest Home Videos (often simply abbreviated to AFV, previously AFHV), is an American reality television program on ABC in which viewers are able to send in humorous homemade videotapes. ," "Supernanny" and "Wife Swap." In Late-Night, "Jimmy Kimmel Live" celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network and is managed by Disney-ABC Television Group Disney-ABC Television Group manages all of The Walt Disney Company's U.S. and global entertainment and news television properties. The group includes the ABC Television Network, Disney Channel’s worldwide portfolio of kids channels (including Toon Disney, Jetix, Playhouse , a division of The Walt Disney Company. |
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