ABC Television Taps Met/Hodder for Second Year in a Row for ``The Great American Bake Sale''.Entertainment Editors/Business Editors BURBANK, Calif. & MINNEAPOLIS--(BUSINESS WIRE)--April 29, 2004 The Casts of "George Lopez
George C. Lopez (born April 23, 1961) is an American comedian and actor. He runs and produces his own show called George Lopez. ," "Married to the Kellys Married to the Kellys is a short-lived ABC sitcom, which was set in a suburb of Kansas City and featured Breckin Meyer and Kiele Sanchez. It aired from 2003 to 2004 with a run of 22 episodes. ," "Hope & Faith," "Life With Bonnie Life With Bonnie is an ABC television comedy that originally aired from 2002-2004. The show outlined the life of character Bonnie Malloy, who juggled her personal life and a TV talk show position. ," and "The Big House" Lend Their Talents to PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. Campaign & Informational Video To Fight Child Hunger In America For the second year in a row, ABC Television ABC Television may refer to:
Featuring the casts of ABC's TGIF TGIF abbr. thank God it's Friday lineup -- "George Lopez," "Married to the Kellys," "Hope & Faith," "Life With Bonnie" and "The Big House" -- the PSAs and video inform and motivate ABC Television viewers and corporate sponsor employees to help end child hunger in America by holding bake sales and donating funds. Met/Hodder collaborated with partners Share Our Strength (one of the nation's leading anti-hunger organizations), PARADE Magazine, ABC Television, Betty Crocker and Tyson Foods. The campaign is comprised of PSAs airing on ABC Television and Disney Channel, customized spots for network affiliates across the country and an internal informational video for each corporate sponsor. In 2003, the premiere year of the Great American Bake Sale, 375,000 Americans raised over $1,000,000. This year's campaign launched April 4 and runs through July 25, 2004. "To receive over one million dollars in the inaugural year of a fundraising event is pretty remarkable," says Michael Benson, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Television's Senior Vice President, Marketing. "The Great American Bake Sale partners were delighted with the creative provided by Met/Hodder and enthusiastic about bringing them back to produce this year's campaign." "It's not often we have the opportunity to take part in such a worthwhile cause and we consider it a real privilege to get the word out about The Great American Bake Sale," explains Mark Foreman, West Coast Executive Producer for Met/Hodder. "The challenge this year was having not just one, but five ABC comedies fronting the campaign. Of course, the stars were eager to help out and viewers will see their passion and energy reflected in the PSAs." www.methodder.tv |
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