ABC Radio and Telenor Mobile Interactive Reinvent Radio Interactivity With Premium Text Messaging.Business Editors/High-Tech Writers ROCKVILLE, Md.--(BUSINESS WIRE)--March 9, 2004 ABC Radio ABC Radio is a broadcasting unit of Citadel Broadcasting Corporation.[1] ABC Radio was, from 1945 until 2007, the division of the American Broadcasting Company (ABC) focused on AM radio and FM radio broadcasting. Station - 93.1 DRQ DRQ DMA Request DRQ Data Request DRQ Disengage Request DRQ Data-Ready Queue Detroit (WDRQ) - Launches Wireless Text Messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. Voting Service to Boost Listener Participation ABC Radio and Telenor Mobile Interactive USA (www.telenor-interacive.com) have launched the first cross-carrier premium wireless text messaging service on Detroit's hit music station 93.1 DRQ Detroit (WDRQ) (www.drqradio.com). The service runs during 93.1 DRQ's Man @ Large show, that airs weekdays from 6:30 pm - 12:00 am (EST EST electroshock therapy. EST abbr. electroshock therapy ). At 9:00 pm (EST), listeners are invited to vote on a chosen song becoming a Hit or Miss by simply sending either the text message DRQH (for a Hit) or DRQM (for a miss) from their mobile phones to short code number 55655. The cost of sending a text vote is $0.50, plus standard text messaging rates. "Wireless text messaging services integrated into radio shows, events and promotions is the best way to increase listener loyalty and participation. The flexibility and convenience of a wireless medium means more listeners can interact with their favorite shows virtually anytime, anywhere," says Etesh Mangray, Director of Business Development, Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney. . "Through Telenor's premium text messaging, audience interactivity can be a profit center instead of a cost for radio stations," says Steinar Svalesen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Telenor Mobile Interactive USA. "Radio listeners can benefit as well since their comments and votes are guaranteed to reach their favorite radio personalities." The Hit or Miss text message voting service designed for 93.1 DRQ also provides an instant status report via text message to each participant after voting. "Telenor's premium text messaging service provides our fans with a complete wireless interactive experience. We give our listeners the power to vote on our music selection, and we provide them with an instant status report, showing how their vote stacked up against others. Everyone who gets to play can immediately see the results," says Alex Tear, Program Director at 93.1 DRQ. "We have a substantial fan base who fight the phone lines just to voice their opinion on the show. Telenor can provide our fans with another option to boost our listener participation." Final results from each day's vote will be announced on air during the 10:00 pm (EST) hour Monday through Friday and posted online at 93.1 DRQ's web site www.drqradio.com together with full terms and conditions of the service. -- This service is only available to subscribers of Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , AT&T Wireless, Cingular Wireless and T-Mobile, the leading wireless carriers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Additional carrier charges may apply. Please check with wireless provider. About Telenor Mobile Interactive USA Telenor Mobile Interactive USA, an interactive media company, develops and implements innovative mobile applications based on cross-carrier premium messaging capabilities. The company is a fully owned subsidiary of Telenor Mobile, the wireless business area of Telenor ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and (Nasdaq:TELN). Telenor ASA is an international telecommunications company headquartered in Oslo, Norway. In 1999, Telenor pioneered premium wireless text messaging and allowed audience interaction for European media productions through the introduction of new innovative business models. Telenor Mobile Interactive USA (www.telenor-interactive.com) is spearheading Telenor's introduction of interactive mobile services and cross-carrier premium text messaging in the United States. ABOUT ABC RADIO ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. owns 72 radio stations which together reach 16 million people. About 4,800 stations are affiliated with ABC Radio Networks, which reaches 127 million people age 12 and above with popular programming in various genres. ABC News Radio offers top-quality news and information to 88 million people each week through more than 2,000 affiliates. ABC Radio features many of the biggest names in the radio industry, ranging from Paul Harvey, the most-listened-to radio personality in history, to Sean Hannity, who has the fastest-growing syndicated talk show ever on radio. Networks within the ABC Radio division range from Radio Disney to the ABC Urban Advantage Network. Overall, ABC Radio has seven of the top-10 programs in network radio, according to Arbitron's RADAR network radio ratings service Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. . |
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