ABC Radio Group Licenses BuyMedia's Marketron2000 to Streamline Advertising Sales in Every Station.Business Editors/High-Tech Writers BURLINGAME, Calif.--(BUSINESS WIRE)--Jan. 31, 2001 More Than 50 Stations Will Manage Every Step of the Advertising Sales Process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. Electronically BuyMedia, Inc. (www.buymedia.com), today announced that ABC Radio ABC Radio is a broadcasting unit of Citadel Broadcasting Corporation.[1] ABC Radio was, from 1945 until 2007, the division of the American Broadcasting Company (ABC) focused on AM radio and FM radio broadcasting. Group will license BuyMedia's Marketron2000 software for all of its ABC Radio and some Disney Radio stations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "Computer software is a key tool for efficiency," said Mark Steinmetz, ABC Radio Stations The ABC operates 46 local radio stations, in addition to four national networks and international service Radio Australia. In addition, DiG Radio launched on digital platforms in 2002, currently offering three separate stations. Group president. "ABC Radio purchased BuyMedia's Marketron2000 to enhance our internal and external operations, enabling us to maximize our advertising inventory which will ultimately increase our overall revenue." Using BuyMedia's Marketron2000, ABC Radio will electronically manage and integrate the advertising sales, accounting and traffic processes across departments and across multi-station clusters. Cumbersome manual routing of information among departments, error prone re-keying of data and the time-consuming approval process will be eliminated. As a result, transactions will be more efficient and station groups will be able to reduce unsold ad time through accurate forecasting and planning. In addition, BuyMedia's Marketron2000 is fully integrated with BuyMedia.com, thus enabling ABC Radio to send and receive all buyer communications, including avail requests and orders, electronically, and the information will move seamlessly into Marketron2000. "With BuyMedia's Marketron2000, stations can manage every step of the advertising sales process electronically," said Mike Jackon, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BuyMedia. "More efficient communications and sales mean that stations will have more time to concentrate on increasing revenue." About ABC Radio Group ABC Radio has 55 stations including 29 Disney Radio stations. ABC Radio is the third largest radio group in revenue according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. "Who Owns What." ABC Radio stations are found primarily in major metropolitan markets including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Dallas, Minneapolis, Atlanta, Detroit and Pittsburgh. Disney Radio stations are found across the country with formats focused towards children and families. About BuyMedia, Inc. BuyMedia is the leading provider of e-business software for the advertising industry, with more than 220 employees who operate in 10 offices throughout the United States and Canada. The company offers the only end-to-end platform that streamlines media buying and selling. BuyMedia leverages the Internet and cutting edge software technology to facilitate the entire sales process -- from a buyer's research and order to a seller's proposal and invoice. BuyMedia maintains proven face-to-face negotiation, while eliminating cumbersome paper-based processes. Founded in 1995 and based in Burlingame, Calif., BuyMedia is privately held. Note to Editors: Product and company names may be registered trademarks, servicemarks or trademarks of their respective owners. |
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