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ABC Interviews Michael Rotkin CEO/Founder of UniversityLoveConnection.com on College Dating.


SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. -- Michael Rotkin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and founder of UniversityLoveConnection.com, a college dating super website, says that since the recession began, he has seen traffic to his Web site increase five to tenfold. Rotkin said the Web site, which is designed for college students, has more than 50,000 college student users.

Although many industries are downsizing (1) Converting mainframe and mini-based systems to client/server LANs.

(2) To reduce equipment and associated costs by switching to a less-expensive system.

(jargon) downsizing
 during the recession, the online dating industry appears ready to thrive, says the CEO of UniversityLoveConnection.com

"Online dating and personals are estimated to increase from $900 million in 2007 to $1.9 billion in 2012, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 JupiterResearch. Online dating is becoming more widely used by college students," says Rotkin.

Rotkin does not charge students to use the online dating service A Net dating service, also known as online dating or Internet dating, is an example of a dating system and allows individuals, couples and groups to meet online and possibly develop a romantic or sexual relationship.  and believes that's one of the reasons the number of users has increased. "You can get to know a lot about the person before you actually go on a date, so then you know whether you have stuff in common or not," Rotkin said. If users don't have much in common, they can decide to forgo a date and save money they would have otherwise spent.

Even those who didn't use online dating sites while in college are turning to it after they graduate. Lotfi Sariahmed, a 2008 Syracuse University graduate, created an online profile in January. Although he hopes to meet someone on the site, he admits that he still feels awkward using it.

"There's a stigma attached to dating sites because if you're doing that it means you're socially maladjusted mal·ad·just·ed
adj.
Inadequately adjusted to the demands or stresses of daily living.
 or something's wrong with you in some way," Sariahmed said from Syracuse University.

For students who are shy, Michael Rotkin said, online dating could be a better approach than a face-to-face bar scene. "I think it's great that somebody can just go on and meet another student and leave them a message and say 'Hey, let's meet on campus tomorrow. When do you have class?' It's very convenient and they're in their own environment too, even at the student union on campus for a coffee."

Online dating sites are just one of the ways young adults are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 love on the Web. Social networking sites like MySpace, Facebook can't compare to what UniversityloveConnection.com provides, which is a college student and college alumni platform for dating.

http://www.universityloveconnection.com is a DBA of Student Love Connection LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 

info@universityloveconnection.com for advertising-investor information
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Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Jul 31, 2009
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