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ABC HITS THE JACKPOT; QUIZ SHOW HAS EXECS BEAMING.


Byline: Valerie Kuklenski Staff Writer

ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 executives Saturday touted the ratings bounce that ``Who Wants To Be a Millionaire'' has given to its entire schedule but denied the network is leaning too heavily on the franchise.

Stu Bloomberg, co-chairman with Lloyd Braun The name Lloyd Braun could refer to persons real and fictional:
  • Lloyd Braun, a former media executive with Yahoo! who was the former Chairman of the ABC Entertainment group
  • Lloyd Braun, a character named after the real Lloyd Braun on the TV series Seinfeld
 of ABC Television ABC Television may refer to:
  • American Broadcasting Company, United States
  • Asahi Broadcasting Corporation, Japan
  • Associated British Corporation (1956-1968), United Kingdom
  • Associated Broadcasting Company, Philippines
 Entertainment Group, said the latest showings by the hot quiz show quiz show
n.
A television or radio program in which the contestants' knowledge is tested by questioning, with some contestants winning money or prizes.
 represent its best ratings yet.

``It just seems that there is no stopping it,'' Bloomberg told the Television Critics' Association meeting in Pasadena. ``And I think you do have to admit that the halo from this show shines very brightly indeed. Every single series on our schedule has its highest ratings of the season on nights that `Millionaire' airs.''

The game show hosted by Regis Philbin Regis Francis Xavier Philbin (born August 25, 1931) is an Emmy Award-winning American television personality best known for his roles as a talk show host, game show host, singer and presenter at various events.  was launched in August as a special-event program, running in short bursts of consecutive nights in the summer and again during the November ratings sweeps.

In light of the overwhelming audience, this month it was added to ABC's schedule for an ongoing run of three hourlong shows a week.

Last week NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 chief Garth Ancier Garth Ancier is the President of BBC Worldwide America Early Life
Ancier began his broadcasting career as a high school in 1972, working as a reporter for NBC radio affiliates WBUD-AM and WBJH-FM in Trenton, New Jersey.
 accused ABC of ``mortgaging its future'' by giving over so much time to a show that might turn out to be a flash in the pan. Ancier suggested ABC was going to be caught short on program development when the audience appetite for ``Millionaire'' wanes.

Bloomberg disputed that notion, pointing to several projects in the pipeline, among them four half-hour shows and about a half-dozen drama series.

Braun said while the network is working with ``Millionaire'' producer Michael Davies on ``Mastermind,'' another quiz show, ``We take absolutely nothing for granted, and we are very passionately developing new programs - dramas, comedies and alternative series.''

Bloomberg also said the network's decision to hold ``NYPD NYPD New York City Police Department (since 1845; New York City, NY, USA)
NYPD New York Play Development
 Blue's'' return until January has helped the cop drama rather than hurting it as many predicted.

``(Its rating) on Tuesday night was the highest since 1996,'' he said. ``I think we absolutely did the right thing in both keeping (new drama) `Once and Again' on the schedule as long as it could be . . . (and running) `NYPD Blue' straight through 22 episodes with no repeats.''

CAPTION(S):

2 photos

Photo: (1) Regis Philbin is doling it out and ABC is raking it in with the success of ``Who Wants to Be a Millionaire.''

Bob D'Amico/Associate Press

(2) ``And I think you do have to admit that the halo from this show shines very brightly indeed. Every single series on our schedule has its highest ratings of the season on nights that `Millionaire' airs.''

- Stu Bloomberg

Co-chairman, ABC Television Entertainment Group
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. Life
Publication:Daily News (Los Angeles, CA)
Article Type:Statistical Data Included
Date:Jan 17, 2000
Words:429
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