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ABC Fine Wine & Spirits Signs Exclusive 5-year Agreement with RMS Networks' BEVision.


Business Editors/Technology Writers

ORLANDO, Fla. & FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla.--(BUSINESS WIRE)--Aug. 2, 2000

America's Largest Privately-owned Retailer Of Fine Wine,

Liquor liquor /li·quor/ (lik´er) (li´kwor) pl. liquors, liquo´res   [L.]
1. a liquid, especially an aqueous solution containing a medicinal substance.

2.
, Gourmet Foods And Cigars Subscribes To Exciting,

New In-store TV Network

ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 Fine Wine & Spirits today announced an exclusive 5-year agreement with RMS (1) (Record Management Services) A file management system used in VAXs.

(2) (Root Mean Square) A method used to measure electrical output in volts and watts.

1. RMS - Record Management Services.
2.
 Networks that allows RMS Networks to install and air BEVision at all 152 ABC Fine Wine & Spirits stores. BEVision is currently installed and airing in 5 ABC Fine Wine & Spirits stores throughout the state of Florida.

"This is an exciting partnership for us," said Andy Abernathy, ABC Fine Wine & Spirits senior vice president and director of store and lounge operations. "BEVision is an excellent tool that not only strengthens the recognition and identification of ABC Fine Wine & Spirits as the expert in our industry, but it also serves as a direct and convenient medium to communicate to and educate our customers, as well as in-store employees. We anticipate that BEVision will quickly become one of our best in-store selling and training resources."

"We are thrilled to have ABC Fine Wine and Spirits as a retail distribution partner for BEVision," said Sam Ambrose, RMS Networks vice president of marketing and retail partnerships. "Their high-end retail environment and quality products attract the perfect consumer audience for BEVision's programming content and advertising."

Currently under contract to be installed in more than 700 beer, wine and spirits stores, BEVision is a new point-of-decision communications and advertising tool that is provided at no cost to U.S. beer, wine and spirits retailers. Designed to influence in-store sales as well as enhance the retail environment, BEVision segments entertain customers while they shop and feature a variety of topics, from wine pairing and mixed drink recipes, to bar stocking tips for home parties and industry trends.

Before and after store operation hours, BEVision will air programming with the purpose of educating and informing store employees about responsible vending, selling techniques Selling technique is the body of methods used in the profession of sales, also often called personal selling. Techniques in use in selling interviews vary from the highly customer centric consultative selling to the heavily pressured "hard close".  and state and federal alcohol beverage law updates.

Programming is produced using original content, as well as content obtained from various programming suppliers, including CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
, E! Entertainment, Fox, Time Warner and Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, . It consists of broadcast-quality, full motion video and high quality sound delivered through strategically placed monitors in retail locations.

BEVision airs commercial advertisements and sponsored segments that give in-store brands and products the opportunity to reach consumers making purchasing decisions. Network advertisers will reach more than 300,000 ABC Fine Wine & Spirits customers per week.

Note To Editors: In-store product photographs and VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  tapes of current BEVision programming segments are available upon request.

About ABC Fine Wine & Spirits

ABC Fine Wine & Spirits was established in 1936 in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. . With more than 150 stores in Florida, ABC is the country's largest privately-owned retailer of fine wine, liquor, gourmet food and cigars. ABC features more than 4,000 fine wines and 400 cigars, as well as a complete selection of both rare and popular spirits. New stores average over 10,000 square feet in size, and include walk-in cigar humidors, temperature-controlled wine cellars, and massive cold space for imported and micro-brewed beers. Many locations also feature a temperature controlled (under 60 degrees) wine vault A vault where wine is stored.
A place where wine is served at the bar, or at tables; a dramshop.

See also: Wine Wine
 where customers store their wine and keep the key. Additional Company information can be accessed by visiting www.abcfinewineandspirits.com.

About RMS Networks

RMS Networks is a premier provider of targeted advertising and information distributed by broadband satellite networks. Through relationships with retailers nationwide, RMS transmits digital broadcast-quality, full motion video programming to retail stores, and thereby provides advertisers with a platform to target consumers at the point of purchase. Additionally, RMS' networks can be utilized to deliver training, product information and company-wide communications to in-store employees. RMS networks are located at more than 2,600 sites in 49 states as of June 30, 2000, including more than 1,630 Advance Auto Parts Founded in 1932, Advance Auto Parts (NYSE: AAP), headquartered in Roanoke, Virginia, is the second-largest retailer of automotive replacement parts and accessories in the United States. AAP had 2005 sales of approx. $4.  stores, 840 independent pharmacies An independent pharmacy is a retail pharmacy that is not directly affiliated with any chain pharmacy, such as CVS/pharmacy, Walgreens or Eckerd. However, owners of independent pharmacies will often form alliances with other independents and use their power in numbers to bargain for , nearly 100 beer, wine and spirits stores, 59 Planet Hollywood restaurants and 8 Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion.  locations, and reach nearly 820,000 consumers each day. In conjunction with certain networks, RMS also develops tailored Internet strategies for retailers and their consumers by designing, providing content for and maintaining websites that largely parallel and complement the programming of the in-store video networks. RMS Networks is also capable of supporting two-way broadband communications and future commercial data transmission services, including the transmission of retail inventory and credit card data. Additional Company information can be accessed by visiting www.rmsnetworks.com.
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Publication:Business Wire
Date:Aug 2, 2000
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