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ABC's Enhanced TV Attracts a Record 650,000 Users for Super Bowl XXXIV.


Business/Technology &Sports Editors

NEW YORK--(BUSINESS WIRE)--Jan. 31, 2000

Generates More Than 1,000 Connections Per Minute At Peak; Average

Connection Time Was 42 Minutes Per User; Application Accessed Via

Superbowl.com And ESPN.com, Etc.

ABC's Enhanced TV Enhanced TV (ETV) is one example of interactive TV. It is used in particular in reference to Two-Screen Solutions TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web , which enabled football fans to access unique content via their personal computers synchronized syn·chro·nize  
v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es

v.intr.
1. To occur at the same time; be simultaneous.

2. To operate in unison.

v.tr.
1.
 to the second with ABC's telecast of Sunday's Super Bowl XXXIV Super Bowl XXXIV was the 34th championship game of the modern National Football League (NFL). The game was played on January 30, 2000, at the Georgia Dome in Atlanta, Georgia, following the 1999 regular season. , attracted a record 650,000 users yesterday. Users, accessing the application via sites such as Superbowl.com and ESPN.com, logged on for an average of 42 minutes. Just minutes after kickoff, Enhanced TV was registering a record 1,000 connections per minute.

&uot;These impressive figures re-affirm the coming of age of convergent programming,&uot; said Jonathan Leess, vice president, general manager, GO.com (NYSE NYSE

See: New York Stock Exchange
:GO), and executive producer of Enhanced TV. &uot;The tremendous on-air and online promotion prior to the game, coupled with the dynamic, entertaining, live synchronized programming, enabled us to achieve such spectacular numbers. Our engineering plan successfully handled the extreme surge of volume without turning anyone away.&uot;

Enhanced TV Super Bowl Facts And Figures

-- The 650,000 users easily surpassed Enhanced TV's NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 regular

season average of approximately 75,000 users per game;

-- Enhanced TV generated more than 217,000 connections before the

kickoff; pulled in by a pre-game trivia session commencing at 2

p.m. ET;

-- As early as midway through the second quarter, traffic was three

times that of the previous Enhanced TV high (125,000 in

conjunction with ABC's January 1Nokia Sugar Bowl telecast, part

of the Bowl Championship Series);

-- Approximately 4,000 graphics were created for the game.

Results From 10,000 Real-time Enhanced TV User Surveys Yesterday

-- 96% of users would use ABC's Enhanced TV again

-- 58% of users were between the ages of 26-46

-- 64% of users were watching Enhanced TV with friends or family

-- 16% of users were female

Fans could access Enhanced TV as soon as ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 began telecasting Super Bowl XXXIV coverage via Superbowl.com, ESPN.com, NFL.com, ABCSports.com, ABC.com and ABCNEWS.com. ABC's Enhanced TV will introduce an interactive play along game synchronized with ABC's television show &uot;Who Wants To Be A Millionaire?&uot; late next month.

GO.com was created as part of the recent merger between Infoseek Corporation and The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Company's online unit, Buena Vista Internet Group (BVIG). GO.com oversees many of the Web's most popular sites and services, including the go.com portal, ABC.com, ABCNEWS.com, Disney.com, Disneystore.com, ESPN.com, NFL.com, NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
.com, NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  Online, ESPNstore.com, NASCAR Online Store, ABCsports.com, Family.com and Mr. Showbiz.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 31, 2000
Words:443
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