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ABC'S NOT DISNEY CHANNEL, NETWORK EXECUTIVES DECLARE.


Don't expect ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 to go Disney, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the television network's entertainment chairman.

Ted Harbert Ted Harbert was in charge of programming for ABC for several years in the 1990's.

He held a similar position for E! Entertainment Television and Style Network until mid-October 2006, when he got promoted to the newly created position of CEO at the Comcast Entertainment
, speaking along with new entertainment president Jamie Tarses Jamie Tarses (born 1964) was head of ABC's entertainment division from 1996 to 1999, the first woman and one of the youngest people to hold such a post in an American broadcast network. She is the daughter of television writer Jay Tarses.  to a roomful of reporters at the TV Critics' Association's summer press tour in Pasadena, said the two will keep a healthy distance when ABC this fall faces its first season since Disney's merger with Capital Cities.

``The goal really is to put on the best programs,'' Tarses said. ``There is no mandate for all family, all the time.''

The two said the family hour, 8 to 9 p.m., has been killed off by the addition of more viewing options and the fact that families have several television sets and don't watch together as often.

And running a network and running an amusement park amusement park, a commercially operated park offering various forms of entertainment, such as arcade games, carousels, roller coasters, and performers, as well as food, drink, and souvenirs.  are two different things, and Harbert said he and Disney CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Michael Eisner Michael Dammann Eisner (born March 7, 1942) was CEO of The Walt Disney Company from September 22, 1984 to September 30, 2005. Early life
Michael Eisner was born to a wealthy family in Mt. Kisco, New York, and raised on Park Avenue in Manhattan.
 share that understanding. Eisner will be involved in some of the network's programming decisions.

``We run a division,'' Harbert said. ``We will make some decisions that will be turned down. That's the way it works in big companies.''

One place where the television division will tap into the entertainment giant is in marketing.

``These people are the best marketers in the world,'' Harbert said.

During the press conference, Harbert also talked about what he considered his biggest mistake last season - mishandling ``Murder One.'' The show began on Tuesday nights and then was moved to a slot against television's top-rated show, ``ER,'' on Thursday nights at 10.

When that proved to be a colossal error, Harbert moved the already worse-for-the-wear show to Monday, where ``Chicago Hope'' also drubbed it.

``Thursday nights, that still pains me,'' Harbert said. ``We should have nurtured and protected that show to let it grow.''

ABC will give ``Murder One'' another chance this season. There will be 18 episodes containing three trials, as opposed to last year's one trial in 23 television hours. It will now go up against ``Seinfeld,'' the second-highest-rated show last year.

``There have been dramas that have not shot the lights out, but did pretty well, against `Seinfeld,' '' Harbert said.

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Photo: Ted Harbert

No Mouse ears
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Date:Jul 27, 1996
Words:357
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