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ABC, FOX & ESPN Pick Up Sportvision's 1st & Ten in Multi-Year Deal for NFL and College Football.


NEW YORK--(BUSINESS WIRE)--Sept. 9, 1999--

92% of fans polled want 1st & Ten's yellow line for all games;

Will be used in Super Bowl XXXIV Super Bowl XXXIV was the 34th championship game of the modern National Football League (NFL). The game was played on January 30, 2000, at the Georgia Dome in Atlanta, Georgia, following the 1999 regular season.  

Sportvision also completes installation of instant replay systems in

all 30 NFL stadiums

Football fans will see a substantial increase in the use of the popular, innovative 1st & Ten(tm) electronic first down line, it was announced today by Sportvision, Inc. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Bill Squadron. During the 1999-2000 football season, Sportvision's 1st & Ten(tm) technology will be used in more than 100 professional and college football games televised on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, ESPN ESPN Entertainment and Sports Programming Network  and Fox Television, including Super Bowl XXXIV.

Sportvision - which also serves as a broadcast technology consultant to the NFL - announced today that it had completed full installation of the wiring infrastructure for the NFL's new instant replay system. During the off-season, Sportvision oversaw the wiring on all 30 NFL stadiums to accommodate the new technology.

Expanded use of popular technology

In a multi-year deal, Sportvision will provide the 1st & Ten technology, often simply called "the yellow first down line," on six NFL and college games every weekend. This season, 1st & Ten's yellow line will be seen on ABC Monday Night Football “MNF” redirects here. For other uses, see MNF (disambiguation).

Monday Night Football (MNF) is a live television broadcast of the National Football League.
 and on two NFL games on Fox NFC telecasts each weekend as well as on ESPN Sunday Night Football ESPN Sunday Night Football was the ESPN cable network's weekly television broadcasts of Sunday evening National Football League (NFL) games. The first ESPN Sunday night broadcast occurred on November 8, 1987, while the last one aired on January 1, 2006. , and on ESPN's prime time college football on Thursday and Saturday nights.

Sportvision introduced the patented, Emmy Award-nominated 1st & Ten last year during ESPN's Sunday Night Football Sunday Night Football can refer to one of three National Football League television series:
  • ESPN Sunday Night Football, which aired on the cable television network ESPN from the 1987 through 2005 NFL seasons.
 telecasts; it was used later in the season for ABC's broadcast of the Fiesta Bowl, the college football championship game. A Harris Black International survey taken after the season showed that 92% of fans wanted to see the line used on all football games.

"We are very pleased to see the viewer-friendly electronic first down line expand to many more games this season," said Dennis Lewin, NFL Senior Vice President - Broadcasting and Network Television. "It is an outstanding innovation. We also appreciate Sportvision's assistance on implementing the NFL's new instant replay system."

"We are very gratified by the fans' positive reaction to our technology," said Mr. Squadron. "Expanding to six 1st & Ten games each weekend is an exciting challenge for us, and we are also looking forward to post-season college Bowl and NFL playoff games, as well as Super Bowl XXXIV."

Sportvision's engineering team has developed several improvements to the sophisticated technology since last season, including reducing the size of the 1st & Ten system to several highly portable racks of equipment.

A complete schedule of games on which 1st & Ten will appear is posted on Sportvision's Web site, www.Sportvision.com. Copies of the Harris Black survey are available upon request.

How 1st and Ten works

While creating a line on the field appears simple, the technology underlying 1st and Ten is extremely sophisticated. The location of the first down line is entered into the system computer by the broadcaster's statistics staff. The system then gathers data on the camera's pan, tilt, zoom and focus functions. With this information, the system knows where in each frame of video the line should appear. The computer then analyzes the line thirty times per second and, using a very sophisticated process, determines whether the images in the frame of video are the field, a player, the ball, referees, or something else.

About Sportvision

Sportvision, a leading sports media convergence company, which launched in January 1998, develops technology-based enhancements for sports television, the Internet, and new media platforms. In addition to the 1st & Ten system, Sportvision's engineering team created AIRf/x(tm) which measures the vertical leap of basketball players and was seen on TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
 and Turner Broadcasting. The same technology (called "MaXAir") was used to measure the altitude gained by the athletes in the half pipe events on ESPN's "X Games" and in various events at ESPN's "Winter X Games." Sportvision also serves as broadcast technology consultants to the National Football League, the National Hockey League National Hockey League (NHL)

Organization of professional North American ice-hockey teams. The league was formed in 1917 by five Canadian teams; the first U.S. team, the Boston Bruins, was added in 1924. It today consists of 30 teams in two conferences and six divisions.
, the National Basketball Association National Basketball Association (NBA)

U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946).
 and to the New York Mets
"Mets" redirects here. For the medical term, see Metastasis. For the file format, see METS.
The New York Mets are a professional baseball club based in the borough of Queens, in New York City, New York.
. Sportvision's headquarters are in New York, and its development facility is in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains.
.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 9, 1999
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