ABB to run its first network TV ads; 30-Second Spot Will Air on CNN, ABC, CBS, and NBC.NORWALK, Conn.--(BUSINESS WIRE)--Nov. 14, 1995--ABB Inc. announced today that, beginning November 15, it will air nationally a 30-second television spot on CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and CNN Headline News. The ad will also be seen the first three Sundays in December on public affairs shows: David Brinkley, Face the Nation, and Meet the Press in the New York metro For the region, see . Metro New York is a free daily newspaper in New York City started in 2004. Its main competition is AM New York, with which it practices many of the same distribution and marketing strategies. area, Greater Hartford, and Washington, D.C. markets on ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS, and NBC, respectively. Featured in the commercial is a classroom full of young children discussing what they want to be when they grow up. Bobby, a five-year-old, amazes his friends with his plans to be an engineer. He will design robots that can think, trains that can tilt, and advanced technologies to clean up pollution and save the world. How can he do all that? He can work for ABB! The spot was created by New York City's Schell/Mullaney agency to build awareness of ABB, a U.S. company that designs and builds the industrial systems that the country relies on. The ABB campaign is intended to expand corporate awareness in the United States. ABB (Asea Brown Boveri) Inc., based here, engineers products and services for power generation, transmission and distribution; industrial processes; and transportation. ABB Inc. and its subsidiaries have sales of approximately $5.6 billion in the United States. Their parent, ABB Asea Brown Boveri ABB, formerly Asea Brown Boveri, is a multinational corporation headquartered in Zürich, Switzerland, operating mainly in the power and automation technology areas. ABB is one of the largest engineering companies as well as one of the largest conglomerate companies in the Ltd., with headquarters in Zurich, employs 208,000 people and has annual revenues of approximately $30 billion. Note stock symbols of Asea and Brown Boveri: NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ASEAY and OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :BBCBY 11/14/95 CONTACT: ABB Inc. Karen Armour, 203-750-2217 (office) |
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