ABB Launches First Public Awareness Campaign in the United States; Every-day case histories welcome viewers and readers to the ''World of ABB''.

NORWALK, Conn. -- ABB, a leading automation and power technologies company, will launch a print and broadcast advertising campaign today, spotlighting its influence on the everyday life of businesses and consumers in the United States.

With more than 100,000 employees worldwide and 2003 revenues of some $19 billion, ABB seeks to highlight the significance of U.S. and North American markets to its growth strategy. The company employs approximately 8,500 people in the U.S. The new campaign, dubbed "Welcome to the world of ABB," is intended to raise the company's profile among manufacturers and consumers who benefit from its products but may not be familiar with the ABB brand.

"Our power and automation technologies influence the daily lives of billions of people worldwide," said Dinesh Paliwal, ABB President and CEO in North America and a member of the global group executive committee. "We are proud to share the success stories of our customers and to salute the spirit of innovation from our employees."

The TV campaign was filmed on three continents - North America, Europe and Africa - and includes striking visuals and narrations by actual ABB employees. Broadcast spots will appear on CNBC, CNN Cable and CNN Airport networks, with print ads in publications including BusinessWeek, The Wall Street Journal, Forbes, The Economist, Atlantic Monthly and Industry Week. An ABB "energy issues" campaign will appear concurrently, as the company seeks to expand the dialogue on improving and securing the electric power grid against outages such as occurred in the eastern U.S. in August 2003.

ABB is a business-to-business company that manufactures and ships more than a million products worldwide each day - - used by the makers of machinery, chemicals, pharmaceuticals and paper goods. The company equips and services 75 percent of the world's pulp and paper mills, produces over two-thirds of the equipment found in today's power grid and makes the industrial robots used by more than 80 percent of automakers worldwide.

ABB (http://www.abb.com) is a global leader in power and automation technologies that enable utility and industry consumers to improve performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employees about 103,000 people. The company's U.S. operations, headquartered in Norwalk, Connecticut, employ more about 8,500 in manufacturing and other facilities in 32 states.