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ABA debuts 'Communications Tools' at website. (ABA Resources).


If your bank ever has a need to "talk" to the community about financial topics in the news, there is a new resource that you can use. The resource is the Communications Tools page, located on the "members only" portion of the ABA website, aba.com.

Communications Tools is a collection of talking points, speeches, statements stuffers, and so forth, on a variety of financial topics, such as economic swings and interest rates, and consumer issues, such as identity theft and privacy.

The purpose of the new section is to make the banking industry's messages to the public more consistent and pervasive.

COPYRIGHT 2002 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.

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Comment:ABA debuts 'Communications Tools' at website. (ABA Resources).(Brief Article)
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2002
Words:102
Previous Article:Entries due for the ABA-MN 2002 Advertising Awards Competition. (ABA Resources).
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