ABA Offers New Services, Discounts for Bank Members.

Members of the ABA can shop for bargains, discounts and exclusive offers from the comfort of their computers at a new area of the association's website, aba.com.

Launched in September, "ABA Special Offers for Members Only" brings to bankers online convenience when looking for savings on products and services. With the click of a mouse, ABA members can find dozens of offers specifically designed to meet their needs and improve their bottom line.

The new site is divided into six areas, each providing bankers unique benefits on everything from compliance products to business equipment By clicking on "Special Offers," bankers will find exceptional deals on marketing programs, logo merchandise, books, magazines and corporate gifts.

Some of the specific offers include:

* Free bank telecommunication evaluations and cost comparisons.

* Free CD-ROM tutorial on Subchapter S conversion.

* Discounted bank insurance portfolio reviews.

* Significant savings on overnight delivery services.

* Discounted financial publications and resources.

The new ABA site goes beyond business. Special offers on golf equipment and vacation packages are included, which may be used as marketing incentives, employee motivators or even for personal pleasure.