ABA Marketing Network: A Name change Plus Added Benefits.

It's new! It's better! It's the ABA Marketing Network. Beginning July 1, 2001, BMA will reposition itself by offering a variety of new member benefits. To accentuate these innovations, BMA has renamed itself the ABA Marketing Network.

The ABA Marketing Network will continue to offer all the programs and services of the BMA, but with added focus on member development and promotion of the role of marketing within the industry.

In other words, the new ABA Marketing Network is everything that BMA was--plus more.

The decision to reposition the BMA and to change its name was made by a unanimous vote of the BMA Board of Directors. This action was taken after a long and careful review of industry trends and member needs.

This special section gives you an overview of the ABA Marketing Network, describing the services and benefits it provides.