ABA Financial Marketing Awards: eight-one entries honored.

Eighty-one banks and marketing agencies have been honored by the 2007 ABA Financial Marketing Awards. The awards were presented in September during the ABA Marketing Conference in Baltimore.

The competition, which is sponsored by the ABA Marketing Network, recognized outstanding bank marketing creative work in 10 categories: annual reports (for 2005 and 2006); branding; community service; inspirational; financial education; humor, diversity; internal branding; customer retention; and customer acquisition.

More than 380 entries were received for this year's contest, about 10 percent more than the previous year. For the first time, awards were presented in four bank asset categories, and not three as previously. The categories included: banks with assets of less than $500 million; assets of $500 million to $1 billion; assets of $1 billion to $5 billion; and assets of over $5 billion.

The competition celebrated its 35th anniversary this year.

A panel of judges evaluated the entries, which had (with the exception of annual reports) all been published or broadcast during 2006.

Below are the winning entries by category.

Overall Winner

Bank of Guam, Hagatna, Guam; asset size: $500 million to $1 billion; category: Inspirational; "Remember Your Roots."

Overall Runner-Up

California Bank & Trust, Irvine, Calif., asset size: over $5 billion; category: Customer Acquisition Marketing; "Commercial Banking Acquisition Campaign."

Annual Reports, 2005

Asset Size: Under $500 Million

First Place

Stackpole & Partners (agency), Newburyport, Maine., for Reading Cooperative Bank; "2005 Annual Report."

Runner-Up

Grand Bank & Trust of Florida, West Palm Beach, Fla.; "2005 Annual Report."

Asset Size: $500 Million to $1 Billion

First Place

Alliance Bank, Irvine, Calif.; "Alliance Bank 2005 Annual Report."

Runner-Up

MidWest-One Financial Group, Jefferson City, Mo.; "MidWestOne 2005 Annual Report."

Asset Size: Over $5 Billion

First Place

Adcom Communications, Cleveland, for KeyBank, Cleveland; "Key Foundation Philanthropic Annual Report 2005."

Runner-Up

FHLBank San Francisco, San Francisco; "FHLBank 2005 Annual Report."

Annual Reports, 2006

Asset Size: Under $500 Million

First Place

MBM Marketing (agency), Richmond, Va., for The National Capital Bank of Washington, Washington, D.C.; "The National Capital Bank 2006 Annual Report."

Runner-Up

National Bank of Commerce, Superior, Wisc.; "Partners in Success."

Asset Size: $500 Million to $1 Billion

First Place

Union Trust Co., Ellsworth, Maine; "Union Trust Annual Report."

Runner-Up

Bank Iowa Corp., West Des Moines, Iowa; "Bank Iowa Annual Report."

Asset Size: $1 Billion to $5 Billion

First Place

Rose Glenn Group (agency), Reno, Nov., for Nevada State Bank, Las Vegas; "2006 Profile."

Runner-Up

Powers Agency (agency), Cincinnati, for First Financial Bank, Cincinnati; "First Financial Bank Annual Report."

Asset Size: Over $5 Billion

First Place

Lane PR (agency), for Umpqua Bank, Portland, Ore.; "Bank Like You Live, Annual Report, 2006."

Runner-Up

FHLBank San Francisco; "2006 Affordable Housing Advisory Council Annual Report."

Branding

Asset Size: Under $500 Million

First Place

Financial Marketing Solutions (agency), Franklin, Tenn., for Bartow County Bank, Cartersville, Ga.

Runner-Up

Worthington National Bank, Fort Worth, Texas; "New Brand."

Asset Size: $500 Million to $1 Billion

First Place

Norway Savings Bank, Norway, Maine; "Norway Savings Bank Brand Campaign."

Runner-Up

Funk Levis & Associates Inc, Eugene, Ore., for LibertyBank, Eugene, Ore.; "LibertyBank, The Bank for Extraordinary People."

Asset Size: $1 Billion to $5 Billion

First Place

Gilbralter Private Bank, Coral Gables, Fla.: "Brand Campaign."

Runner-Up

BancFirst, Oklahoma City, Oklahoma; "Loyal to Oklahoma and You."

Asset Size: Over $5 Billion

First Place

BBDO Atlanta (agency), Atlanta, Ga., for Capital One Bank, Dallas, Texas; "Bringing Banking Out of the Dark Ages."

Runner-Up

Arnold Worldwide (agency), Boston, Mass., for Fidelity Investments, Boston, Mass.; "Active Trade TV."

Community Service

Asset Size: Under $500 Million

First Place

Eclipse Bank, Louisville, Ky.; "Eclipse Bank: Groundbreaking."

Runner-Up

Bank of Lancaster, Kilmarneck, Va.; "Serving the Community for 75 years."

Asset Size: $500 Million to $1 Billion

First Place

Heritage Oaks Bank, Paso Robles, Calif.; "Family Fun Day & Fun Run."

Runner-Up

First Independent Bank, Vancouver, Wash.; "Community Service."

Asset Size: $1 Billion to $5 Billion

First Place

Sandy Spring Bank, Olney, Md.; "Community Champions."

Runner-Up

Bangor Savings Bank, Bangor, Maine; "Community Matters More."

Asset Size: Over $5 Billion

First Place

Capitol Federal, Topeka, Kan.; "Community Service."

Runner-Up

Old National Bancorp, Evansville, Ind.; "Community Investment Report."

Inspirational

Asset Size: Under $500 Million

First Place

Bank of Botetourt, Troutville, Va.; "We've Been in Your Shoes."

Asset Size: $500 Million to $1 Billion

First Place

Bank of Guam, Hagatna, Guam; "Take a Stand" and "Remember Your Roots."

Runner-Up

Armstrong/Shank Advertising (agency), Haysville, Kan.; "Heritage Campaign."

Asset Size: $1 Billion to $5 Billion

First Place

Baylake Bank, Sturgeon Bay, Wisc.; "Tall Ship Festival."

Runner-Up

AnchorBank Federal Savings Bank, Madison, Wisc.; "Holiday Campaign."

Asset Size: Over $5 Billion

First Place

G.K.V. (agency), Baltimore; Provident Bank.

Runner-Up

JR Navarro & Associates (agency), Los Angeles; "P.L.A.Y."

Financial Education

Asset Size: Under $500 Million

First Place

First Community Bank, Corpus Christi, Texas; "Kids Club."

Runner-Up

HillTop National Bank, Casper, Wy.; "Digital Fortress Minute."

Asset Size: $500 Million to $1 Billion

First Place

Norway Savings Bank, Norway, Maine; "Resources."

Asset Size: $1 Billion to $5 Billion

First Place

Sandy Spring Bank, Olney, Md.; "In-School Banking Program."

Runner-Up

Farmers & Merchants Bank of Long Beach, Long Beach, Calif.; "Financial Form."

Asset Size: Over $5 Billion

First Place

ING Direct, Wilmington, Del.; "Planet Orange Financial Literacy Awards."

Runner-Up

Texas State Bank, McAllen, Texas; "On the Money Business Magazine."

Humor

Asset Size: Under $500 Million

First Place

CorTrust Bank N.A., Sioux, S.D.; "Television Campaign."

Runner-Up

Peoples Bank, Kansas; "Banking Unusual."

Asset Size: $500 Million to $1 Billion

First Place

First Independent Bank, Leesburg, Va.; "Ready When You Are."

Runner-Up

Middleburg Bank, Leesburg, Va.; "Doggy Ad."

Asset Size: $1 Billion to $5 Billion

First Place

Blattner Brunner (agency), Pittsburgh, for WesBanco Bank Inc.; "WesBlingo."

Runner-Up

Affinity Bank, Ventura, Calif.; "Commercial Real Estate Lending Postcards."

Asset Size: Over $5 Billion

First Place

BBDO Atlanta (agency), Atlanta, Ga., for Capital One Bank, Dallas, Texas; "Bringing Banking Out of the Dark Ages."

Runner-Up

Arnold Worldwide (agency), Boston, Mass., for Fidelity Investments, Boston, Mass.; "Active Trade TV."

Diversity

Asset Size: Under $500 Million

First Place

The Bank of Elk River, Minn.; "Reverse Mortgage Campaign."

Runner-Up

North Middlesex Savings Bank, Ayer, Mass.; "Women in Business Launch Series."

Asset Size: $500 Million to $1 Billion

First Place

Bank of Guam, Hagatna, Guam; "Take a Stand" and "Remember Your Roots."

Asset Size: $1 Billion to $5 Billion

First Place

Hadley Green Creates (agency), Seattle, Wash., for Columbia Bank; "You'll Notice the Difference."

Runner-Up

American State Bank, Lubbock, Texas; "Hispanic Marketing Campaign."

Asset Size: Over $5 Billion

First Place

Slack Barshinger (agency), Chicago, for Harris Bank; "Shoes"

Runner-Up

Adcom Communications, Cleveland, for KeyBank; "Key4Women Podcasts."

Internal Branding

Asset Size: $500 Million to $1 Billion

First Place

First Independent Bank, Bangor, Maine; "Get Ready."

Runner-Up

Norway Savings Bank, Norway, Maine; "Brand Calendar."

Asset Size: $1 Billion to $5 Billion

First Place

Bangor Savings Bank, Bangor, Maine; "Matter Move."

Runner-Up

AnchorBank Federal Savings Bank, Madison, Wisc.; "Holiday Campaign."

Asset Size: Over $5 Billion

First Place

National Penn Bank, Boyertown, Pa.; "Let's Do Something Special."

Runner-Up

NBT Bank, Norwich, N.Y.; "150 Years ... And Counting."

Customer Retention Marketing

Asset Size: Under $500 Million

First Place

First National Bank of Hudson (changed to Associate Bank), Hudson, Wisc.; "IbankFNB"

Runner-Up

Alcott Routon (agency), Franklin, Tenn.; "Cross-Sell Campaign."

Asset Size: $500 Million to $1 Billion

First Place

BLF Marketing (agency), Clarksville, Tenn., for F & M Bank; "F & M Bank Gold Crest Customer."

Runner-Up

MountainOne Financial Partners, North Adams, Mass.; "MountainViews Quarterly Newsletter."

Asset Size: $1 Billion to $5 Billion

First Place

Epsilon (agency), Irving, Texas; "KeyBank Reality Check."

Runner-Up

Bangor Savings Bank, Bangor, Maine; "Free."

Asset Size: Over $5 Billion

First Place

ING Direct, Wilmington, Del.; "Show Your Orange."

Runner-Up

First Midwest Bank, Itasca, Ill.; "Bank Calumet Acquisition Retention Campaign."

Customer Acquisition Marketing

Asset Size: Under $500 Million

First Place

Cornerstone Bank, Atlanta, Ga.

Runner-Up

Sutton Bank, Attica, Ohio; "Small Businesses are Big to Sutton Bank."

Asset Size: $500 Million to $1 Billion

First Place

Quad City Bank and Trust, Davenport, Iowa; "U Accounts."

Runner-Up

National Bank of Kansas City, Overland Park, Kan.; "Checking Customer Acquisition Campaign."

Asset Size: $1 Billion to $5 Billion

First Place

Mills Financial Marketing (agency), Storm Lake, Iowa; "FNB Brand."

Runner-Up

Blattner Brunner, Pittsburgh; "WesBlingo."

Asset Size: Over $5 Billion

First Place

California Bank & Trust, Irvine, Calif.; "Commercial Banking Acquisition Campaign."

Runner-Up

Zions Bank, Salt Lake City; "Cashback Boulevard."