ABA Educates Lawyers with Law Marketing Workshop; Law Practice Management Section's One-Day Business Development Conference Assists Attorneys with Core Marketing Concepts in Philadelphia on October 21st.PHILADELPHIA -- On October 21, 2005 the American Bar The American Bar is a drinking establishment at the Savoy Hotel in London. Opened in 1898 when cocktail were being first introduced to London. The term American Bar comes from the 1930s when cocktails were first gaining popularity in the United States. Association-Law Practice Management's Fall Meeting in Philadelphia will feature a one-day seminar on law firm marketing where leading-edge presenters will discuss topics ranging from in-house counsel needs to developing a successful public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most program. The seminar, which is co-sponsored by the Philadelphia Bar Association, will be held at the Loews Hotel in Center City Philadelphia from 7 am until 4:30 pm on Friday, October 21, 2005. The total cost for the day is $195, which includes breakfast, lunch and promotional gifts. "This program was specifically designed for the busy attorney who is looking to get a quick primer on the best ways to develop business through marketing," said Micah Buchdahl, Esq., president of HTMLawyers, a Moorestown, NJ-based law marketing company and Education Board chair of the ABA Aba (ä`bä), city (1991 est. pop. 264,000), SE Nigeria. It is an important regional market, a road and rail hub, and a manufacturing center for cement, textiles, pharmaceuticals, processed palm oil, shoes, plastics, soap, and beer. Law Practice Management Section. "The legal marketing industry has grown significantly in the last ten years. Many firms are still playing catch-up in understanding media buys, PR plans and strategic marketing development." Highlights of the program include: --What Women (In-House Counsel) Want - A panel of highly successful counsel from top national corporations, including Comcast, GlaxoSmithKline and Gannett, discussing the elements that have led to career success, and answer the questions always on the law marketer's minds. --EXTREME Marketing Makeover 10X10 - Ten topics. Ten speakers. Ten minutes each. In two hours, learn about ten of the core elements of today's successful marketing plans from successful practitioners. Topics include budgeting, client surveys, ethics, charitable foundations, publications, alumni relations, trade shows, recruiting, sales coaching, and proposals. --Branding: Will Law Firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
--Internet Marketing Excellence - Web Sites, Blogs, Extranets, Proposal Centers, Specialty Sites, AdWords, Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , Sponsored Links. Where does it end, and how do I begin? --The Art of Effective Public & Media Relations - From the preparation of press releases to the development of media contacts, the use of public and press relations continues to grow significantly among law firms of all sizes and practices. Panelists include: Allan Ripp, President, Ripp Media; John Mason John Mason may refer to one of the following:
n. 1. One who conveys news or information. 2. A secret agent, an informer, or a spy. ; Chris Blackman, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. 10 News Vice President; Phyllis Dantuono, Business Wire; Casey Lawlor, Latham & Watkins. "The concept of effective media relations planning and implementation is still foreign to many attorneys," said Jamie Diaferia, Esq. of Infinite Public Relations and moderator moderator - A person, or small group of people, who manages a moderated mailing list or Usenet newsgroup. Moderators are responsible for determining which email submissions are passed on to the list or newsgroup. of the PR program. "Quite often, lawyers are too busy to create a media relations plan that complements their business development goals. Our panel will offer tips for getting started that are not time-intensive." In addition, there will also be a law marketing expo, ABA Women Rainmakers' Networking Breakfast and Knick-knack promotional item Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. The items are usually imprinted or decorated with a company's name, logo or message, using techniques such as Embroidery, Silkscreen, or breaks from area vendors. For more information, please visit www.lawpractice.org/fallmeeting. |
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