ABA Collection of Bank Customer Surveys.

Product Profile

See Sample Copies of Consumer Surveys

Are you tired of developing your own surveys? If so, then order the "ABA Collection of Bank Customer Surveys." This resource is an assortment of sample customer surveys from banks all around the United States. These real-life surveys can provide ideas for question and response categories, offer instruction guidelines and suggest formats.

Customer surveys are a primary vehicle of receiving feedback on banks' customer satisfaction levels, including views of products and service quality. Since there is no standard format or content for the abundant number of items that a bank can survey, you will find that these surveys vary in length, scope and substance. With such a wide variety of surveys, users can choose the categories and features that fit their specific needs.

More than 80 institutions responded to ABA's request for samples of their in-use customer surveys and the results were assembled for use by banks that are developing or revising their own surveys. It is not necessary to reinvent the wheel when you create or enhance a survey. You can turn to this collection of a wide assortment of surveys, provided here under one cover, for generating new and better ideas.

Categories include:

* Service satisfaction

* Closed accounts

* New accounts

* Business customers

* Loan experience

* Telephone surveys, and

* Alternative delivery methods.

In addition to the surveys, there are a number of articles that focus on discovering the needs of customers--as well as giving guidelines and tools of measurement. You will find profiles of companies that suggest implementation solutions for this all-important banking challenge: client satisfaction. This publication offers you more than 200 pages of surveys and articles on customer feedback and surveying methods.

The attractive price of $85 for ABAMN/ABA/service members and $150 for nonmembers make this a "must-have" book for all bank marketing professionals.