Articles from ABA Bank Marketing (September 1, 2009)

Title	Author	Type	Words
'Get Smart About Credit 2009' set for October 15.		Conference news	399
'Unique Solutions' campaign.		Brief article	194
ABA Bank Marketing magazine receives three editorial awards.		Brief article	144
ABA Marketing Network: the best minds in bank marketing meet here.	Gantcheva, Ema		110
As costs rise, choose carefully when to use direct mail.	Turner, Jim		565
Bank Marketing 1-2-3: the practical handbook for community bankers.		Brief article	261
Be a financial lifeguard: consumers are full of resentment and mistrust as hard times force them to retrench financially. The successful banks in this altered landscape are likely to be those that are safe, local and project an image as a trusted protector of the customer's endangered wealth.	Fabrizio, Lou; Fortuna, Michael	Cover story	2492
Compliance traps when using referral incentives.	Pry, Carl G.	Brief article	560
Continuing education quiz.			471
Control Freak Campaign.		Brief article	229
Customer service still seen as the main determinant of customer loyalty.		Brief article	131
Did you know....			200
Extended hours campaign.		Brief article	184
Frost launches innovative campaign touting the bank's stability.			442
Gaining support for employee training during a time of budget cuts.			617
Ka-Ching! A Campaign to Encourage Savings.		Brief article	192
Online bill payment results in more profitable and loyal customers.		Brief article	145
Put your money here: deposit growth in today's market calls for multifaceted strategies and tactics--all working in harmony to achieve a single objective.	Albro, Walt; Bernstel, Janet Bigham		1634
Q and a with ... Brian Townley.		Interview	537
Receive recognition for your creative work.			125
Relationships built: even in war, relationships are everything.	Hall, Robert		848
Road to Saving Board Game.		Brief article	161
Services directory.		Directory	1486
Showing your face on Facebook: having a presence on this social networking site is an important way to boost your bank's digital brand. Here are some definitions of concepts (fans, walls, news feeds) and best practices.	Fish, Meagan L.		2061
Sixty-nine students graduate from 2009 ABA School of Bank Marketing.		List	310
Switching intent among customers increases up to threefold when banks are acquired.		Brief article	176
The private banker.	Wachtel, George		437
What CEOs want from marketers: Gregory A. Dufour, the CEO of Camden National Bank, Camden, Maine, sees marketers as more than mere advertising generators. He views them as business problem-solvers.		Interview	1557