Articles from ABA Bank Marketing (November 1, 2009)

1-23 out of 23 article(s)

Title	Author	Type	Words
A common sense annual report for lean times.		Brief article	252
A radio campaign about customer service.		Brief article	163
A succinct report for a business audience.		Brief article	110
ABA's Media Guide to the Nation's Banking Issues.		Brief article	183
As costs rise, choose carefully when to use direct mail.	Turner, Jim		574
Attention editors and reporters! Better media relations: if you want positive coverage of your bank in the local news media, you first need to do your homework and cultivate relationships with key personnel at each newspaper and broadcast station. In other words, treat them the way you would any important customer.	Kincy, Jason		3450
Banking with the enemy.	Hall, Robert		873
Community bank answers economic questions on YouTube videos.		Brief article	234
Contest highlights: digital merchandising content.			417
Continuing education quiz.			552
iPhone app allows wireless remote deposit from retail customers.		Brief article	232
Kids Club/Family Savers Program [category: customer acquisition and retention].		Brief article	212
New checking products feature saving component, debit card rewards.		Brief article	270
Q and a with ... Angela Truluck.		Interview	526
Receive recognition for your creative work.			124
Right pricing: through good pricing practices, you can retain existing customers as well as attract new ones even during times of economic uncertainty.	Thamara, Thomas		2387
Services directory.		Directory	1563
Sixty-second radio commercial: call waiting.		Brief article	238
Social networking as 'unintentional advertising".	Pry, Carl G.		541
The mystery of black.	Wachtel, George		423
Three co-chairs appointed for marketing network 2009-2010.		Brief article	120
Time to Tweet? The social media Twitter isn't right for every bank. But if you are interested in instant online interaction with your public, Twitter can be a smart way to get the dialogue started.	Fish, Meagan		2073
Where the industry is headed.	Gilbreath, Bob	Viewpoint essay	1789