Articles from ABA Bank Marketing (May 1, 2009)

Title	Author	Type	Words
ABA Marketing Conference, Sept. 13-15, to focus on the value of marketing.		Conference news	261
ABA School of Bank Marketing and Management papers.			87
Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an "ad hoc" basis--forcing it to react to market conditions--rather than being proactive.	Matheny, John	Viewpoint essay	2441
Banks that send e-mails.			47
Call for overdraft changes.		Brief article	98
Continuing education quiz.			501
Enter and win: judges explain what makes a competitive entry in the ABA Financial Marketing Awards.			426
Equity line time.	Wachtel, George	Letter to the editor	389
Fiserv enhances Aperio product.		Brief article	130
Future building plans.			68
Haven't been able to attend the school yet?		Brief article	156
Help boost the economy with better small-business services.	Motley, L. Biff		585
Increase retention by adding value.	Triplett, Ted		566
Instant credit prescreen: a way to stand out from competitors?			688
Jump-start cross-selling: guidelines and suggestions for implementing an effective cross-selling program.	Sandenaw, Richard L.		2054
Lance Drummond has joined Fiserv Inc.			41
Marketmatch, Dayton, Ohio, has announced that it has acquired Indianapolis-based Main Street Marketing.		Brief article	73
Massachusetts bank selects image of guard dog for campaign.		Brief article	103
Members on the move.			106
New book contains bank sales tips.		Brief article	103
Online Financial Answer Center from Truebridge is revised.			392
Online service introduces ad campaigns for small-business, youth.		Brief article	109
Peeps anniversary card.		Brief article	98
Product awareness posters.		Brief article	191
Roots 'N Blues 'N BBQ Festival.		Brief article	261
Service directory.		Directory	2115
Small-Business Appreciation Month.		Brief article	175
The adventures on the Road to Happiness Customer Contest.		Brief article	225
The curse and the opportunity of living in interesting times.	Hall, Robert	Viewpoint essay	828
Tips of the month.			100
Umpqua Bank, Oregon, creates eco-banking division.			119
Upcoming events.		Calendar	30
Video segments that explain products can be posted on bank Web sites.			323
Wachovia wins award for promotion of its automatic savings program.		Brief article	268
Why marketing initiatives fail: campaigns sometimes flop because we ignore the fundamentals. Here are the eight most frequent obstacles to marketing success and some suggestions for overcoming them.	Graham, John R.		1353
Wow! Check out these images: digital display screens in the bank lobby may be winning acceptance, but how do you manage content for maximum effect?	VanderMeer, Jon P.		2710