Articles from ABA Bank Marketing (March 1, 2009)

Title	Author	Type	Words
ABA Bank Marketing Survey Report--2008: gain valuable insights into the issues shaping the bank marketing scene.			204
Bank campaign builds on the opening of a shopping center across the street: a Connecticut savings bank recently developed a marketing campaign that leveraged the opening of a nearby shopping center.		Brief article	181
Campaigns that soothe: people walking into bank lobbies today are worried less about features and fees ... and more about the security of their deposits. Here are some suggestions about how to address concerns, keep deposits and pick up relationships.	Graves, Virginia	Cover story	2101
Continuing education quiz.			493
Doing business with those you know.	Hall, Robert		859
Even smaller banks can compete by showing customers that they 'know them'.			829
Financial Marketing Awards announces deadline, new categories for entries.			475
Free checking campaign.		Brief article	143
Going green.		Brief article	101
Innovative new California bank building features transparent public area: this innovative new bank facility in Modesto, Calif., features a transparent, glass-encased public banking area.		Brief article	100
Is your brand synchronized with today's market trends?	Motley, L. Biff	Column	569
Keep up the PR: when it comes to reassuring customers about your bank's safety and stability, the most effective approach is to involve all your employees in an extensive, long-term communications effort.	Spaeth, Merrie		3174
Market analysis tool helps institutions target growth opportunities.		Brief article	92
Online banking solution designed to encourage usage, enhance revenues.			299
Q and A with ... David Eldred.		Interview	529
Radical realignment: low growth? Declining market share? Underperforming branches? A community bank in Texas responded to these problems by dramatically shifting both brand and market strategies--simultaneously.	Stephens, Jeff; Sullivan, Joe		1697
Retention and attrition: getting it right ... finally! retention is better among customers who use online banking and a debit card.	Clapp, Bruce		565
Services directory.		Directory	789
The "Smart Watch" doubles as a payment device.		Brief article	121
Thrift makes a comeback: since overextended credit and mortgages have currently become unfashionable for parents, the time is right for banks to review and reinvigorate their programs designed to encourage youth to save money and manage their finances responsibly.	Kelly, M. Kathryn		1838
Toolkit helps banks understand the needs of small-business customers.		Brief article	102
We know our customers.		Brief article	180