Articles from ABA Bank Marketing (June 1, 2009)

Title	Author	Type	Words
"Banking" scores low confidence, but consumers retain faith in their 'local' bank.		Brief article	179
'Make it happen' campaign.		Brief article	93
ABA center for banking information.		Brief article	160
ABAMN annual networking meeting: meet the people behind the photos.		Conference news	205
Ball player featured on web site designed to encourage children's savings.		Brief article	234
Calculating the markup: when times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives.	Baumgarten, Jens; Bushnell, Oliver; Vidal, David		1875
Coming in October: regulation changes for consumer loan advertising.	Pry, Carl G.		530
Continuing education quiz.			367
Digital signage also pops up in European bank lobbies.		Brief article	137
Financial education for military families.		Brief article	127
Hispanic marketing campaign.		Brief article	166
How to get good coverage in newspapers, magazines.			663
Lights, camera, action: a bank marketer with a background in television.	Marlin, Brenda	Interview	2415
Marketing conference attendees can use twitter to learn the latest scoop.		Conference news	519
Members on the move.			89
Memo to business: the cheese has moved again.	Hall, Robert		849
Say hello to mobile banking: conducting financial transactions by cellular telephone is a huge growth market. Within the next few years, it may surpass in volume any other single delivery channel, including branch, ATM, on-line or regular telephone. Yet only 10 percent of financial institutions currently offer a mobile banking service.	Stewart, Deb	Cover story	2200
Services directory.		Directory	2117
Stretch your budget for today's economy.	Turner, Jim		572
United Bank: mobile banking is a convenience for customers, not a money-maker.	Albro, Walt		657
What's the incentive? Frontline employees aren't likely to buy in to your carefully honed marketing plan unless you make it worth their while. The National Banks of Central Texas asks branch managers to draft their own local plans, and then offers financial incentives to encourage employees to work together to achieve goals.	Townley, Brian		1898