Articles from ABA Bank Marketing (July 1, 2009)

Title	Author	Type	Words
A 2009-2013 FHA Purchase forecast.			67
Attracting online deposit dollars: how a community bank in Virginia drew millions of dollars in new deposit accounts through the judicious use of pay per click and online display advertising.	Kastner, Nick		1668
Banks respond to recession with unique offers, education to aid customers.		Brief article	230
BrandPartnersGroup Inc.			48
Building deposits.			48
Capital Bank.			31
Continuing education quiz.			531
Deposit and loan rate reports.		Brief article	63
Did you know....		Brief article	89
Enterprise sales management system unveiled by Fiserv.			179
Georgia bank promotes an automatic savings plan.			113
Idea bank.			846
Keeping sales up in a down market.			536
Lessons relearned during the recent unpleasantness.	Motley, I. Biff		558
Let's get together: marketers attend a lot of business meetings--not just internally but with outside service providers as well. You can make better use of this face-to-face time by following these principles.	Wachtel, George	Survey	2035
Members on the move.			88
Mobile deposit capabilities on a mobile banking platform.			84
Mobile web site design/hosting solution launched by Harland.		Brief article	188
National environmental group recognizes "green' bank branch in Pa.			319
New customer targeting service provided by Epsilon.			352
Online training programs for customer service, sales offered by Stickler Learning.			232
Outsourcing ATM management.			35
Recent CFMPs say 'credibility' is one benefit of the credential.			355
Relationship: absolutely, positively, under no circumstances: part of the economy ... has been working around the clock to ensure that we only have one-time transactions with no possible follow-up relationship.	Hall, Robert		846
Resources contributed by members.			255
Services directory.		Directory	2021
Simple division: segmentation is an important strategic process that can be accomplished successfully by following a few basic rules. Don't waste your time doing a lot of slicing and dicing that isn't relevant to your core marketing objective.	Compton, Tony		1364
Small-business mobile banking.			43
The new, upgraded summary page.			189
The retentive power of relationship selling.	Triplet, Ted		533
The squeeze: selling in tough times: you can sell your bank out of current hard times as long as you move proactively and have a focused game plan. Here are 10 steps to help you achieve this goal.	Schneider, Jim	Cover story	2213
The value of customer satisfaction.			45
To promote local spending, bank distributes local 'currency".		Brief article	173
Upcoming events.		Calendar	64
Web site allows consumers to shop for banks with high-yield checking accounts.		Brief article	108
Welcome new members!		Brief article	156