Articles from ABA Bank Marketing (April 1, 2009)

1-23 out of 23 article(s)

Title	Author	Type	Words
'Teach Children to Save Day' kicks off year-long challenge.			223
30 guerrilla marketing tactics that work: here is a list of simple and unconventional methods to reach your customers and prospects today. Some can be accomplished on a shoestring.	Hershberger, Tom	Column	3598
Advertising in the YouTube age.	Pry, Carl G.		594
An effective fake.	Wachtel, George		290
Continuing education quiz.			323
Courting profitable customers.		Brief article	130
Creating an online video: making an ad and posting it on the Web is a low-cost alternative to using commercial television. It is also surprisingly easy and simple to produce.	Henderson, Jennifer		2552
Creative execution: what's the best approach for a community bank to generate its creative? Produce it in-house, hire an agency, use a freelancer or deploy a combination of these? Four marketers explain why they picked the process they did--and how it works for them.	Bending, Sharon		2046
Customer retention following an acquisition.		Brief article	91
Financial institution targets skiers with humorous mobile banking campaign.			120
Marketing conference: your bank's innovative product could win you a free registration.		Brief article	309
Marketing schedule template.		Brief article	185
North Carolina Bank branch displays paintings by local artists.		Brief article	109
Q and A with ... Lisa Michelone, CFMP.		Interview	319
Reach out to customers during a time of economic uncertainty.			744
Services directory.		Directory	2421
Stop direct-mail errors they happen.	Turner, Jim		577
Tap into the network.			529
The marketing challenge: profitable growth: Alisha JR Johnson, CFMP, is a self-described "marketing geek" who loves strategy and who believes wholeheartedly that marketing can and should make a huge impact on the bank's bottom line.	Marlin, Brenda	Interview	1698
Troubled times: sound advice from the frog pond.	Hall, Robert		839
Truly convenient online banking.		Brief article	83
What every new member needs to know.			414
Who celebrates average service?		Brief article	155