Articles from ABA Bank Marketing (September 1, 2008)

Title	Author	Type	Words
A free checking account with high interest; a $10,000 sweepstakes to promote an online banking upgrade.		Brief article	129
A time for attentive listening: marketing plays an important role in communicating both with employees and customers when your bank purchases another institution. By listening carefully to the needs and concerns of these new people, the marketer can take the steps necessary to retain them.	Marlin, Brenda	Company overview	1842
ABA Bank Marketing magazine wins two awards.			104
ABA endorses technology solutions from Fiserv.		Brief article	181
Analytics are needed to target younger generations and fast-growing minorities.		Brief article	259
Can you reward referrals on mortgage loans?	Pry, Carl G.		634
Continuing education quiz.			462
Cross-sell campaign.		Brief article	116
CSP offers benchmark measures of customer advocacy, loyalty and satisfaction.			325
Desperately seeking one, single, solitary relationship.	Hall, Robert		844
Direct mail: an effective way to reach the mortgage market.	Turner, Jim		553
Former bank marketer John F. Fisher, 80, passes away in Montana.		Brief article	195
Full-service mobile banking solution introduced by FIS.		Brief article	103
How to reassure customers about your bank's financial stability.			137
Is your bank giving back? The old idea of charity has changed. The modern term is "corporate social responsibility (CSR)." Here's a look at CSR and what banks can do to align with this more integrated approach to community involvement.	Sullivan, Mary Beth; Mambrino, Vanessa		2024
Lowest rate: guaranteed.	Wachtel, George		409
Marketers can help educate teens about the basics of credit.			362
Mobile banking service offered for community banks by Fiserv ITI.			355
Services directory.		Directory	2491
Seventy-nine students graduate from 2008 ABA School of Bank Marketing.			512
Take me out to the ball game.		Brief article	158
The two faces of facebook.	Brandt, Kristin Sundin		1740
Web portal enables community banks to customize marketing materials quickly.		Brief article	134
When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments.	Marlin, Brenda	Cover story	1587
Which banks have the strongest brands?			420
Women in business luncheon series.		Brief article	109