Articles from ABA Bank Marketing (October 1, 2008)

Title	Author	Type	Words
"Who's Helping You?' Theme of BNY Mellon global branding campaign.			110
'Relevance' matters for retention.	Clapp, Bruce		571
ABA financial marketing awards: sixty-six entries honored.			990
Anonymous 'Save Michigan' teaser ads sponsored by Chemical Bank.		Brief article	215
Approach to mobile banking in foreign lands foretells its future in the U.S.			458
Cashback Boulevard.		Brief article	96
Checking account acquisition campaign.		Brief article	101
Continuing education quiz.			373
Extending the honeymoon.	Funston, David		1782
Getting the votes: the marketing game changes.	Hall, Robert		907
Going green: there are few causes that win the heart of your customers and community faster than being environmentally friendly. PNC Financial Services, Pittsburgh, is a case study of how turning green can boost marketing and build the brand.	Stewart, Deb	Case study	2273
In times like these, it's back to the basics.	Motley, L. Biff		615
New online personal financial sites offer a look into the future of online banking.			427
Put a smile on stockholders' faces: think of investor relations as a category of customer relations. A good practice is to segment stockholders and develop targeted communications for each group.	Hanley, Claude A., Jr.		1540
Receive recognition for your creative work.			122
Sending 'money' in a direct mail piece to attract business deposits.		Brief article	255
Services directory.		Directory	2178
Variance reported added to asset and liability management software: a variance report has been added to the income simulation and asset and liability management software from FIMAC Solutions, LLC, Denver. The software is called Risk Analytics ALM Model.		Brief article	109
We had a great time! The most effective way to show gratitude to customers through a social function to organize one that both reinforces the bank's brand and remains highly memorable to participants.	Marlin, Brenda		1986
Who could resist $1,000 in free gas?		Brief article	107