Articles from ABA Bank Marketing (November 1, 2008)

1-24 out of 24 article(s)

Title	Author	Type	Words
Continuing education quiz.			540
Corrections.		Correction notice	110
Direct mail benefits that can't be measured easily.	Turner, Jim		562
Discover your bank's personality: all bank brands possess at least one of five traits: sincerity, competence, excitement, ruggedness or sophistication.	Gibbons, James		2060
Etch-A-Sketch video.		Brief article	125
First National Bank of Omaha campaign includes a Spanish-language TV spot.			185
FTC amends rules regarding prerecorded sales calls.		Brief article	117
How to commit blunders: some of the old adages and beliefs about smart marketing are no longer valid. Continue these outdated practices only if you plan to fail!	Thamara, Thomas		1383
Information rich, relationship poor.	Hall, Robert		817
Is internet advertising different?	Pry, Carl G.		571
Kentucky community bank utilizes interactive video on its redesigned Web site.		Brief article	176
Lemonaire.		Brief article	142
Lowest rate: guaranteed.	Wachtel, George		475
Making an emotional connection to the reader.		Brief article	150
New leaders selected for ABA marketing network for 2008-09: keeping our members on the competitive edge.			1686
New service helps banks align market strengths with brand opportunities.		Brief article	180
On-line account-opening capability needed as more customers turn to the Web.			581
PrimeMate Depositor.		Brief article	95
Services directory.		Directory	2438
Stories of Beacon Bank.		Brief article	80
Two bank holding companies, Hampton Roads Bankshares Inc., Norfolk, Va., and Gateway Financial Holdings Inc., Virginia Beach, Va., have agreed to a merger.		Brief article	95
Watch out for customer attrition: customer attrition often balloons following a merger and stays elevated for an extended time. You can keep these loses under control by taking a few simple preventative steps involving the front-line personnel of the merged institution.	Babcock, Walter E., Jr.	Cover story	1748
We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing.	Marlin, Brenda		1447
Web-based profitability solution offered to financial institutions.		Brief article	215