Articles from ABA Bank Marketing (April 1, 2008)

Title	Author	Type	Words
2008 ABAMN calendar.		Calendar	123
A Kentucky bank builds on its philanthropic connection.			386
A time capsule: a boffo way to promote a new headquarters.		Brief article	304
ABA updates personal finance basics series.			142
An ATM that enables consumers to deposit up to 50 checks or notes at the sam time, through a single deposit slot, without the need for envelopes, has been introduced by Wincor Nixdorf, Austin, Texas.			56
Are we all agreed? how one community bank introduced a formal program to integrate employees more closely with its marketing objectives.	Cotton, John		1154
Bankers will teach children to save on April 29.		Brief article	197
Banks more likely to achieve organic growth with a formal plan, study says.			403
Capital Effective CRM is the name of a new CRM product for financial services companies from Customer Effective Inc., Greenville, S.C.			69
Capitol Bancorp Limited, a $4.7 billion national community bank development company, has announced that it has opened a de novo bank, Adams Dairy Bank, in Blue Springs, Mo.			46
Community National Bank (CNB).			27
Continuing education quiz.			502
David Sparks and Associates Marketing Research.			33
Doggy ad.		Brief article	87
Eclipse bank groundbreaking.		Brief article	137
Email Object is the name of a new data verification and e-mail management solution from Melissa Data, Rancho Santa, Margarita, Calif.			53
Enterprise Financial Services Corp. has agreed to sell its Great American Bank subsidiary to First Financial Bancshares Inc., a bank holding company with a subsidiary.			47
Fiserv develops marketing module to promote bill pay system.			210
For green banks: Heat Mirror insulating glass.		Brief article	163
Inspirational brand campaign.		Brief article	127
Large-format mailings can boost attention and response.	Turner, Jim		536
Logos, logos everywhere.	Pry, Carl G.		628
Marketing conference speakers to discuss customer experience, creative vision.			490
New marketing database solution is scalable, configurable.		Brief article	145
New online payment options compete with credit cards.		Brief article	192
New portal solutions offered for bank holding companies, boards of directors.			187
New system to allow mobile access to ATMs.		Brief article	86
Nuisance fees and the brand: you are what you charge.	Hall, Robert; Peppers, Don; Rogers, Martha		842
P.L.A.Y.		Brief article	118
PremierWest Bancorp, parent company of PremiedWest Bank, Medford, Ore., has completed acquisition of California-based Stockmans Financial Group, parent company of Stockmans Bank, Elk Grove, Calif.			45
Ready when you are.		Brief article	92
Reliant Bank.			41
Services directory.			2283
Serving the community for 75 years.		Brief article	56
The love letter file: displaying and distributing case studies about satisfied customers is a powerful marketing technique that doesn't coast a dime to assemble--but can pay big dividends.	Saeks, Ford		1216
The missing piece of the puzzle: you can't take an off-the-shelf brand and expect it to work for your bank. A unique brand must be 'uncovered' as a natural outgrowth of an institution's intrinsic identity. This painstaking process of revelation requires an investment of time, effort and money.	Pannell, Tim		2029
Touchmark Bancshares Inc. has opened Touchmark National Bank, in Atlanta.			27
Untangling the new rules for affiliate marketing: new federal regulations place limits on how financial institutions can market to consumers using information obtained from affiliate.	Harris, T. Alan		1997
We've been in your shoes.		Brief article	130
Word-of-mouth campaigns help online banking adoption.		Brief article	164
You can participate in the 2008 ABA bank marketing survey.			186
You'll notice the difference.		Brief article	100