Articles from ABA Bank Marketing (January 1, 2005)

Title	Author	Type	Words
A consumer household segmentation system that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior has been released by Acxion Corp. of Little Rock, Ark.		Brief Article	59
ABA School of Bank Marketing and Management: re-energize your efforts at the premier program for bank marketers.			3533
ABAMN calendar 2005.		Calendar	38
Broadcast marketing messages on a TV screen in the lobby or drive-up.		Brief Article	135
Brochures.		Brief Article	137
Chapter events 2005.		Calendar	62
Community foundations: getting in on the ground floor: developing these philanthropic organizations can be a smart way for a bank to serve its home town. Involvement also can be a plus when it comes to improving name recognition and bolstering business for your institution.	Monroe, Helen		1568
Continuing education quiz.			586
Customer relationships: the secret behind organic revenue growth.	Hall, Robert		844
Customer segments.		Brief Article	186
Did you know?			85
Direct mail series.		Brief Article	127
Employee promotion.		Brief Article	133
Get real-time marketing data about your credit-card customer's activities.		Brief Article	161
Get real: tracking the results of a direct mail campaign.	Turner, Jim		549
Global FICO is the name of a new credit scoring technology for use outside of the United States, Canada, the United Kingdom and South Africa.		Brief Article	59
It's celebration time.	Marlin, Brenda	Brief Article	216
Looking back: when there were no super-regional and little local competition: three persons long affiliated with the ABA Marketing Network reminisce in observance of the organization's 90th anniversary.		Interview	1327
MB Financial Bank.		Brief Article	48
Name game: in the past, a moniker like 'First National Bank' might have made sense. But in today's competitive market, a bland generic title limits your options. You need an appellation that not only expresses your unique brand identity but also your dynamic future aspirations.	Merriam, Lisa Downey		2073
New York: if you can make it here ... you can branch anywhere! These are the lessons learned in the recent scramble to enter the Big Apple, where the market is both lucrative and competitive. Some of these innovative strategies are spreading to other areas across the nation.	Stewart, Deb		3493
Pass the popcorn. Commercials poke fun at the movies.		Brief Article	293
Previously untouched banks hit by multiple phishing attacks.		Brief Article	164
Print series.		Brief Article	148
Print series.		Brief Article	98
Services directory.		Directory	2393
Software calculates manpower needs to meet customer service objectives.		Brief Article	135
The outer envelope.	Wachtel, George	Brief Article	230
The power of brand: Labe Bank of Chicago was just an "ordinary" community bank with $100 million in assets. Then the bank decided to create a strong brand identity. Before long, its assets had quadrupled. Two managers explain how the seemingly simple change made a big difference.	Bernstal, Janet Bigham	Cover Story	2087
Three CFMP exam dates scheduled for 2005.			142
Viewing your customers in a multidimensional way.	Coffey, John J.; Palm, Gene		481
Welcome new ABA marketing network members.		Brief Article	113