Articles from ABA Bank Marketing (September 1, 2004)

1-32 out of 32 article(s)

Title	Author	Type	Words
A debit card for charitable giving.		Brief Article	121
Analyzing market potential: if you expect to grow market share, you first must determine the location of the most promising sources of new revenue. This means employing two measures: "share of the wallet" of existing customers and "market potential" of prospective ones.	Polk, David T.		1959
Anthony S. Abbate: marketing is the key.		Interview	480
Bank links extended hours to special offers.		Brief Article	140
Chapter events 2004.		Calendar	82
Continuing education quiz.			494
Customer segments.		Brief Article	266
Customers can 'chat' online with customer service representatives.		Brief Article	147
Drive up, cash a check, watch the sports scores.			146
Electrifying ews: e-newsletters offer twin advantages over traditional printed publications. First, they allow you to disseminate timely information at a lower cost. Second, they enable you to measure your readers' interests so you can fine-tune your message.	Sablosky, Tanja Lian		2143
Feeling misunderstood?	Marlin, Brenda	Brief Article	227
Final exam: 64 students graduate from the ABA School of Bank Marketing.		Brief Article	299
Here's the plan: don't be intimidated when creating a strategic blueprint for your bank. Strive for an uncomplicated approach--with a simple outcome.	Bernstal, Janet Bigham		2358
Hunger for hope.	Hall, Robert		781
It's diploma time: the ABA School of Bank Marketing and Management, Class of 2004.			527
It's exclusive! Check out the members-only web portal of the ABA Marketing Network.		Brief Article	174
New ABA marketing network members.		Brief Article	145
Product file.		Brief Article	81
Student checking ad.		Brief Article	98
Teller.		Brief Article	256
That special vacation: it's free when you open a HELOC.		Brief Article	240
The catty appeal of a Garfield VISA: 'I've got it and you don't!'.		Brief Article	153
The FlatIron Crossing Branch Opening.		Brief Article	287
The postcard: a quick, economical way to send a message.	Turner, Jim		492
The Washington Trust Co. Website.		Brief Article	120
TV's 30-second challenge: how to create inexpensive cable television advertising that works: a practical guide for those new to the medium.	Albro, Walt		2400
Two online marketing courses offered through AIB.		Brief Article	173
We're nuts about Diamond of California.		Brief Article	122
Why you should be interested in cost accounting.	Coffey, John J.; Palm, Gene		455
Wider variety of syndicated ads, both print and broadcast, now available.			450
You'll flip over this: this innovative tutoring approach for salespeople turns traditional training on its head by identifying areas for further personal study and improvement.	Brown, Tom; Wood, Don		1681
Your bank account is running low.		Brief Article	203