Articles from ABA Bank Marketing (July 1, 2004)

Title	Author	Type	Words
A Back-to-school marketing idea.			469
A blueprint for charitable giving: corporate donations, community relations and marketing are all more efficient when you integrate them as part of a unified strategic plan.	Love-Johnson, Michelle	Column	1481
A business-checking pitch.	Wachtel, George		486
Bank of the future.		Brief Article	67
Branch design trends: more color and softer shapes.		Brief Article	257
Branding Campaign, 2002.			21
Calendar 2004.		Calendar	21
Chapter events 2004.		Calendar	35
Continuing education quiz.			524
Correction.		Correction Notice	26
Discover seeks bank partners.		Brief Article	67
Doctors' Kit.		Brief Article	168
Don't sell your bank short; creating an effective sales supervisory system allows your institution not only to increase revenue and profit, but also to differentiate itself from the competition.	Powell, Alan		1629
Due diligence on new products, services is inadequate at some banks, OCC warns.		Brief Article	183
Familiar Faces.			120
Formal recognition programs are often outdated.	Nelson, Bob		550
Get smart about credit.		Brief Article	255
It Comes with a Lake.		Brief Article	173
Large banks scoring better on customer satisfaction.	Motley, L. Biff		523
Looking for a few good metrics.	Hall, Robert		876
Market Insights Inc.		Brief Article	27
New ABA marketing network members.		Brief Article	141
New report details: Best Practices in Immigrant Lending.		Brief Article	117
Next in line! Despite earlier predictions of its demise the teller queue today continues to meander through our lobbies. But emerging technology is starting to reshape it. Here's where the line is headed.	Stewart, Deb		1634
Prove advertising success: measure it!	Hatch, Cary		508
Rancher.		Brief Article	209
Receive recognition for your creative work.			134
Riverside Bank.		Brief Article	45
Sarbanes-Oxley: will it add to the finance department's role in marketing?			306
Services directory.		Directory	2319
Site selection: the 7 secrets of success: when choosing a branch location, what's the difference between parcel 'A' and parcel 'B'? They may look and cost the same, but subtle distinctions could have an impact on viability.	Sablosky, Tanja Lian		2329
Sizing up the competition: in the past, a competitive analysis consisted of looking over the other banks in your geographic market. Today, updated assessments need to include national institutions as well as Internet companies and nontraditional financial services providers.	Bernstal, Janet Bigham	Cover Story	2292
Sweating the small stuff: acquiring and retaining small-business customers.		Interview	525
Teacher.			21
The 2004 CFMP exam schedule.			119
The ABA Marketing Cconference: still have time to register.		Brief Article	245
Truth of the matter.	Marlin, Brenda		245