Articles from ABA Bank Marketing (April 1, 2003)

1-22 out of 22 article(s)

Title	Author	Type	Words
10 rules for cleaner customer data. (Marketing News).			779
2003 Strategic Marketing Colloquium scheduled for May 31-June 1. (ABA Resources).		Brief Article	129
A community event your bank mights be interested in sponsoring. (Marketing News).		Brief Article	243
Brand new. (Feature).	Soblosky, Tanja Lian		2225
Colonial Bank's Southwest Florida Region. (Bankers).		Brief Article	105
Consumers pay more bills online, but the check habit persists. (Marketing News).		Brief Article	193
Customers, we have taken over your car radio. (New Products).		Brief Article	117
Elephants, ponies and cats. (Marketing Solutions).	Hall, Robert		686
Helping your customers to manage their credit. (Marketing News).	Woodville, Louisa		850
How to write a sensational sales letter: what's more important; what you say? Or how you say it? The answer is that presentation and style are just as vital as text itself. (Fundamentals).	Wachtel, George		2214
Information that every marketer needs. (Customer Satisfaction).	Motley, L. Biff		981
Inner branding. .	Bernstel, Janet Bigham	Cover Story	2546
Ninety-nine more marketers designated as CFMPs. (ABA Resources).			272
Overdraft program well worth the effort, if run responsibly. (View Point: Advertisement).	Floyd, John M.		806
Quick answers about customer satisfaction. (New Products).			357
Services Directory.		Directory	2009
The 2003 Advertising Awards Competition: call for entries. (ABA Resources).		Brief Article	170
The instant, no hassle direct mail campaign. (New Products).		Brief Article	252
Turn employees into brand ambassadors. (Feature).	Jacobs, Rick		1740
Use technology--don't let it use you. (Rewarding Employees).	Nelson, Bob		697
Use testing to improve response. (Direct Mail Essentials).	Turner, Jim		678
Using credit scores with your database. (Database Marketing).	Coffey, John J.		682