AB/usa Creates Campaign for American Express.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com MINNEAPOLIS--(BUSINESS WIRE)--Sept. 26, 2001 AB/usa, one of the nation's fastest growing regional advertising agencies, has developed an advisor recruitment campaign for American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. . American Express, one of the worlds leading financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies has been running a highly successful campaign for advisor recruitment for the past two years. This campaign was created by their approved agency, AB/usa. This campaign focuses on the opportunities that American Express makes available to the advisors in the field. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. AB/usa's creative director Chris Birt, "this Greener Pastures campaign has allowed American Express to own and define the field of opportunity for their products and services. It has also been a colorful campaign that has contrasted well with the often dull blue and brown look so pervasive in the financial services industry. In fact, we believe that the color and energy of the campaign, in addition to the powerful brand behind it, has had everything to do with its success." Enclosed en·close also in·close tr.v. en·closed, en·clos·ing, en·clos·es 1. To surround on all sides; close in. 2. To fence in so as to prevent common use: enclosed the pasture. is one of the ads for the campaign that has been running in a variety of media since the beginning of 2001. About AB/usa AB/usa is a national advertising and new media firm with offices in Minneapolis and Denver. Clients include American Express, British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration. , Qwest, Lund's/Byerly's, Medtronic and Wausau Benefits. Visit the AB/usa web site at http://www.abagency.com or call 612.349.2706. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.092601/bb4 |
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