AAHSA's San Francisco treat.For long-term care long-term care (LTC), n the provision of medical, social, and personal care services on a recurring or continuing basis to persons with chronic physical or mental disorders. professionals, helping the elderly comes naturally--but how often do they get to tell their stories? The American Association American Association refers to one of the following professional baseball leagues:
AAHSA's goal is to help members tell their stories to gain consumer confidence, fight ageism ageism Geriatrics A bias or belief that may be held by a health care provider that depression, forgetfulness, and other disorders are a normal part of aging and that older individuals will not benefit from treatment of mental disorders. Cf elderly. , change the public's perception of long-term care professionals, and earn the community's trust. Members live their stories through changing the lives of the people they work with: Now they must convey that message by telling their story, explains Steve Jurich, vice president for education and shared learning at AAHSA. "AAHSA is known for offering the most interesting and innovative conferences in our field, and this one will stay true to our reputation," said Larry Minnix, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AAHSA. "Storytelling engages the mind, and our theme will engage conference attendees on how to transform our field and earn the public's trust." AAHSA kicks off on a high note With 65 years of journalism experience and gaining the public's trust, Walter Cronkite will kick off the opening general session with "Earn Public Trust--Lessons from One of the Most Trusted Public Figures in America." Now a senior citizen himself, Cronkite will teach others the value of earning the public's trust. Educational opportunities While there are new additions to the annual meeting, the educational purpose of the convention stays the same. Within their different professions, members can earn up to 32 hours of continuing education continuing education: see adult education. continuing education or adult education Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904). credits. With 600 exhibit booths showcasing new products and services, attendees will have many opportunities to network and learn of new industry happenings, Jurich says. There are 230 educational programs, segmented into eight specific tracks: 1. Aging and design 2. Culture care and service innovation 3. Financial and development strategies 4. Human resources development 5. Leadership, strategic planning, and change management 6. Management and operations 7. Marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 8. Public policy and legal issues Focus on 2007 With 2007 around the corner, Jurich says fostering a deeper sense of leadership is a main goal for the upcoming year. There is a need to produce transformational leaders who look to empower staff and to engage them and engage their board of trustees board of trustees Politics The posse of thugs who oversee an institution's administration. See Board of directors. , he adds. AAHSA will also cover restructuring finances, increasing affordable housing for seniors, and advancing technology for aging services, explains Lauren Shaham, director of media relations at AAHSA. If you're going ... Where: Moscone Center North/South, San Francisco, CA When: November 5-8, 2006 Convention Hours: Sunday, November 5, 1 p.m.-5:15 p.m. Monday, November 6, 7 a.m.-5:30 p.m. Tuesday, November 7, 7 a.m.-5:30 p.m. Wednesday, November 8, 8 a.m.-5:30 p.m. Exposition Hours: Monday, November 6, noon-4 p.m. Tuesday, November 7, noon-3:30 p.m. Wednesday, November 8, noon-3:30 p.m. by Adrienne Trivers, Associate Editor |
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